Where To Buy Swimwear In Japan? | 10 Best Japanese Swimwear Shops

Top Places To Shop For Swimwear In Tokyo

Where To Buy Swimwear In Japan? Well, read further for a curated list of the best Japanese swimwear shops you can shop for your really cool swimsuit!

It’s summer again and this definitely means it’s time to spend most of your time near water bodies. I personally love summers and one of the best things about it is going to the best places to shop for swimwear in Japan.

Which is the best place to shop for Japanese swimwear?

I love beachwear and shop for it every summer for my beach trips. I found Aerie, American Eagle to be the best place because of its quality, price range and prints. 

Aerie can be found on American Eagle’s store or online. It has the best-rubberized swimsuits, bikinis, tankinis and also beach lingeries and a wide range of other options. Aerie sells the bikini bottoms and tops are sold separately. The sizes available are from A to D with options of underwire styling for extra support. The bottoms can’t be exchanged or returned in Aerie. It costs around ¥3,000 to ¥5,000 per piece

  shop from japan  

Here’s a quick summary of the best places to shop swimwear in Tokyo:

  • Aerie
  • Forever 21
  • Ted Baker 
  • Calzedonia
  • Patagonia
  • Roxy
  • Ripcurl
  • Billabong

Best Places to Shop for Swimwear in Japan

Best Places to Shop for Swimwear in TokyoBest For Price Range
AerieFashionable bikinis¥3,000 to ¥5,000
Forever 21Neoprene sports suit, high waist bottoms¥2,000 to ¥3,000
Ted Baker LondonLuxury beachwear¥9,000 to ¥14,000
Calzedonia ItalyBuxom fit, beach cover ups¥2,500 to ¥11,000
PatagoniaSurf brand¥5,000 to ¥13,000
RoxySurf brand ¥6,000 to ¥14,000

Japanese Swimwear Shops Near Me


Swimsuits are available year-round from the Japanese swimwear company and retailer Peak&Pine. They provide eye-catching, attractive swimwear styles, including floral and ribbon patterns. 

Japanese Swimwear Shops

The downside I found at this store is that they have limited sizing. So it may make it difficult to find a suit in your size. But the store makes up for this with its online store. You can search for upto 2XL swimwear sizes on the online store.

Peak&Pine swimwear tokyo

I found some really pretty cover ups at the store too. Starting around $8,000 to $16,000. 

Peak&Pine swimwear japan


If you want to check and compare swimsuits from all the Japanese in one place then zozotown is a good ecommerce platform for you to check out. 

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Check out e-commerce sites like Zozotown if you want to see the most well-known Japanese swimsuit companies all in one spot.

Navigating is reay easy even without English translations. You will be able to  narrow down your swimsuit preferences by size, design, and price without much trouble. And your swimsuit will be delivered straight to your door. This is specially useful if you don’t have the time to go out and shop. 


Every summer, GU releases a limited edition swimsuit line that is sold online and in stores and is available in sizes XS to XL. 

What I really like about GU is that the swimwear here is reasonably priced. Even though the colour and fashion options may be limited, the most of them have simple silhouettes and don’t have any pronounced patterns.

If you’re looking for swimsuits, the price range alone would be enough to make you consider one or two items because they provide great reductions for the final few weeks of the summer. The price range here is from about 560JPY to 2000JPY 

Aerie- American Eagle

Aerie is usually found in American Eagle stores or online and has one of the best collections of rubberized swimsuits, bikinis, tankinis and also beach lingeries. After announcing no more photoshopped models in the #aeriereal campaign, the brand sales has boosted higher.

Aerie is definitely one of the best places to shop for swimwear in Tokyo for it’s high-end fashion styling like sports bra, strappy backs, halter-necks etc. The bikini bottoms and tops are sold separately which is great because you can get your beachwear according to your requirements.

 best places to shop for swimwear in Tokyo
Source: Unsplash

Also, the sizes available are from A to D with options of underwire styling for extra support and the swimwear won’t result in a wardrobe malfunction even if the largest wave hits you, so don’t worry! You can buy plus size swimwear in Tokyo at this store.

It costs around ¥3,000 to ¥5,000 per piece but try getting your stuff on sale for a cheaper price.

Aerie is one of the best places to shop for swimwear in Tokyo if you want fashionable stuff in all sizes! Don’t wait, just go to the store or shop online, Aerie has got ya back!

Address: Tokyu Shibuya Ekimae Bldg, 1F/ 2F, 1-23-10 Jinnan Shibuya-ku, Tokyo 150-0041

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Forever 21

japan swimwear
Source: Unsplash

Forever 21 is one the best places to shop for swimwear in Tokyo for me as most of my swimwear are from this brand. I can’t get over the brand’s pricing and also collection which is just on point all the time- summers, winters or spring.

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You can get your bikinis in pairs or separately, it’s all up to you as both options are available with a wide range of styles like bikini, tankini, high-waist bottoms, lace ups or cut outs or the basic lingerie and there are also plus size swimwear in Tokyo stores. 

The sizes are constant and the quality is undeniably amazing. I often get confused when I shop from Forever because everything just looks so good and I want to have it all. The sizes are also pretty constant even if they are of different styles so don’t worry about the fits!

One piece suits cost around ¥2,000 and ¥3,000 here which is reasonable for the fit, quality and style it offers.

In case you’re not satisfied with the swim set, you can return the bikini top but you will have to keep the bottoms with yourself as it cannot be exchanged or returned.

Shop online or shop in-store, Forever 21 will be one of my best places to shop for swimwear in Tokyo.

Address: 24-1, Udagawacho, Shibuya-ku, Tokyo, 150-0042

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Ted Baker Japan 


Ted Baker is a London based luxury brand that is famous around the world. Ted Baker might not be among the best places to shop for swimwear in Tokyo because of its limited collection but still the options available are great!

The quality and the fit of the swimwear in Ted Baker are what makes it worth buying. Slimming one-pieces and high waisted bikini bottoms along with a long-line underwire top are amongst the best pieces of swimwear in this brand.

Also, if you want perfect coverage, you can go for their string bikinis that look awesome on everyone regardless of the body type you have. The prints available here are awesome with unique patterns and amazingly colourful. 

Ted Baker’s swimwear can be a little expensive but goes a long way. So, if you’re planning to get one from this brand, make sure you use it at least for 3-4 summers. 

There’s no online shopping for Japan right now but you get a small section of swimwear in the Ted Baker store. Get yourself a swimsuit from this brand on Amazon, click here!

Address: 4-25-24, Jingumae, Shibuya-ku, Tokyo 東京都渋谷区神宮前4-25-24

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Calzedonia Italy

Though it is kinda new to Tokyo certainly has already become one of the best places to shop for swimwear in Tokyo. Calzedonia is an Italian legwear and beachwear that is great to own, you can have a look yourself.

Japanese swimsuit
Source: Unsplash

It hasn’t gone online in Japan yet and the Shinjuku and Omotesando stores do not have the entire collection but it is still worth seeing because what if you just find yourself a perfect lingerie in the limited collection. 

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There are collections likeable for buxom girls and also a collection of surf fitness that is my favourite. It is great for when you want to get engaged in some water sports on the beach that will make you look sassy and classy at the same time. 

There are also beach cover-ups available for when you’re done with the water sports and want some time by the shore. The price ranges from ¥2,500 for a basic bikini bottom to  ¥11,000 for a fancy bikini set, the choice is always yours!

Address: 渋谷店 2-30-4, Tamkyu Bld., Dogenzaka, Shibuya-ku 150-0043 Tokyo, JP


japan swimwear
Source: Unsplash

As people moved to chilling more on the beaches during the summer season also engaging in swimming at the same time, the athletic swimwears and fashion swimwear have also started to look similar. 

Many surf brands are now creating swimwears that are stylish and modern with high athletic performance properties. Patagonia is one such brand I love and one of the best places to shop for swimwear in Tokyo.

Patagonia swimsuits are mostly reversible, laden with fun prints and have a great fit which is what makes it’s buyers come back to the brand again and again. Its beachwear mostly has a bright colour collection that is really attractive. 

It ranges from ¥5,000 to ¥13,000 with great quality and is compatible for both, water adventures as well as chilling scenes on the beach!

Address: Japan, 〒150-0001 Tokyo, Shibuya City, Jingumae, 3 Chome−18−24 ジム・アベニュー 1階


swimwear online japan

Roxy is another surf brand which is great which has a great variety of swimwear and is one of the best places to shop for swimwear in Tokyo if you’re looking for a mix of surfwear and bikini. 

The price of Roxy ranges from ¥6,000 to ¥14,000 and they also have rashguards and wetsuits available for the buyers.

RipCurl and Billabong are also among the best places to shop for swimwear in Tokyo. Both these brands are a great mix of surf and beachwear bikinis. The quality and print stand out in both brands. You can get a Ripcurl swimsuit on Amazon here!

These two brands are reasonably priced and are a must-try. You can also order your Roxy swimsuit on Amazon here!

Swimwear on the Beach!

Swimwear and beachwear are something that all women must have during summers. It is relaxing to just take a day off and chill by a beach. Or if you spend your summers in Japan, swimming is a great option for a chill down!

If you’re planning a similar day, do try out these best places to shop for swimwear in Tokyo!

What do you think?

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