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What Cosmetics To Buy In Japan? | 35 Best Japanese Cosmetics You Gotta Have In 2023

I absolutely love Japanese skincare and makeup products. So I’ve made a list of ‘what cosmetics to buy in Japan’, after going through my cosmetics collection. Now you can easily get the best Japanese cosmetics during your visit to Japan or just go ahead and get it online! 

Japan is the holy grail when it comes to cosmetics. Some of the best brands in the world are based in Japan. And you’ll find cosmetics for all ranges here from quite affordable ones to luxurious cosmetic brands. And each one oh-so-worth-it!

What Cosmetics To Buy In JapanBest for
DHC Deep Cleansing Oilmakeup removal
Shiseido Anessa Perfect UV SunscreenAll skin types
Kanebo Suisai Beauty Clear PowderAll skin types
Hada Labo Skin Plumping Gel Cream Anti-ageing
Lunasol Nude Eyeshadow Quad Eye makeup
Oshima Tsubaki OilHealthy hair
Melano CC Dark Spot CorrectorDark spots, acne, redness
Shiseido Synchro Skin FoundationAll skin types
Bifesta Makeup Remover Cleansing SheetMakeup removal
Meishoku Facial Peeling GelDry skin types
Botanist Botanical Shampoo & ConditionerHair care
DHC Velvet Skin Coat All skin types
Quality 1st All In One Sheet Mask Face cleaning
Yu-Be Foaming Skin Polish Dull and dry skin
DHC Nighttime Moisture Intensive Dry skin
Naturie Hatomugi Skin Conditioning GelDry skin
Shiseido UltimuneAnti-ageing
Minon Amino Moist MaskSensitive skin
Kose Sekkisei EmulsionDry skin
KAO Curel Intensive Moisture CreamDry skin
SK-II Power Radical New Age CreamDull skin
SK-II Facial Treatment EssenceAnti-ageing
Sumi Haigou Settuken Charcoal Bar SoapFace and body
Shiseido Tsubaki Damage Care Hair ConditionerDamaged Hair
Muji Light Moisturizing Toning WaterSensitive skin

**Me and my girls at any Japanese cosmetics store**

What cosmetics to buy in Japan?

Here’s a list of best cosmetics to buy in Japan:

Check out what cosmetics to buy in Japan below!

Which is the best cosmetic to buy in Japan?

My team and I tested 50+ Japanese cosmetics on the basis of it’s ingredients, formula type as well as end results. We found DHC Deep Cleansing Oil to be the best cosmetic to buy in Japan.

DHC Deep Cleansing Oil has a water-soluble formula that works efficiently to remove even the most pigmented makeup.This cleansing oil not only effectively removes stubborn makeup but also nourishes and hydrates your skin. It’s also rich in antioxidants and vitamins providing your skin with all nourishment it needs. DHC Deep Cleansing Oil is available on Amazon for sale.

What Cosmetics To Buy In Japan?

Shiseido Visionary Gel Lipstick

The Shiseido Visionary Gel Lipstick in the shade 222 Ginza Red is an absolute game-changer! I have been a fan of Shiseido products for a long time, and this lipstick did not disappoint.

Shiseido Visionary Gel Lipstick

The formula is incredibly lightweight and glides on smoothly, leaving behind a rich and intense color payoff.

The gel texture makes it comfortable to wear, and it does not dry out my lips like some other long-wear lipsticks can.

What I love most about this lipstick is how long-lasting it is. It stays put for hours, even after eating and drinking, without smudging or bleeding. I also appreciate that it does not transfer onto my teeth or clothes.

Shiseido Visionary Gel Lipstick swatch

The shade 222 Ginza Red is a beautiful blue-based red that flatters a variety of skin tones. It’s perfect for a bold and dramatic look, but can also be worn as an everyday red lip.

Overall, I would highly recommend the Shiseido Visionary Gel Lipstick in 222 Ginza Red to anyone looking for a high-quality, long-lasting lipstick with intense color payoff. It’s definitely worth the investment!

Pros:

  • The lightweight gel formula glides on smoothly, providing intense color payoff
  • Comfortable to wear, does not dry out lips like other long-wear lipsticks
  • Long-lasting and stays put for hours without smudging or bleeding
  • Does not transfer onto teeth or clothing
  • Beautiful blue-based red shade that flatters a variety of skin tones
  • Can be worn as a bold, dramatic look or an everyday red lip
  • High-quality product from a reputable brand

Cons:

  • More expensive compared to other drugstore lipsticks
  • Limited shade range for this specific product (though there are other Shiseido lipstick collections with a wider range)
  • May need to touch up after eating or drinking oily foods

Aqualabel Special Gel Cream White

The Aqualabel Special Gel Cream White is a fantastic addition to my skincare routine. I have been using this product for several weeks now and have noticed a significant improvement in the overall texture and brightness of my skin.

The gel cream formula is lightweight and absorbs quickly into the skin, leaving it feeling hydrated and refreshed.

It does not leave any sticky or greasy residue like some other moisturizers can.

Aqualabel Special Gel Cream White

What I love most about this product is the brightening effect it has on my skin.

It contains Vitamin C and E to help reduce the appearance of dark spots and even out skin tone.

After consistent use, I have noticed a significant reduction in the appearance of hyperpigmentation and an overall brightening effect on my skin.

Another great feature of this product is its packaging. The pump dispenser ensures that I can easily dispense the perfect amount of product without any waste or mess.

Aqualabel Special Gel Cream White

The only downside I have found with this product is that it may not be suitable for those with extremely dry skin.

While it provides a good amount of hydration, it may not be enough for those with very dry skin.

Overall, I highly recommend the Aqualabel Special Gel Cream White to anyone looking for a lightweight, brightening moisturizer.

It is a high-quality product with a reasonable price point and has made a noticeable difference in the overall texture and appearance of my skin.

Pros:

  • Lightweight gel cream formula absorbs quickly into the skin
  • Provides hydration without leaving any sticky or greasy residue
  • Contains Vitamin C and E to help reduce the appearance of dark spots and even out skin tone
  • Has a brightening effect on the skin after consistent use
  • Pump dispenser allows for easy and hygienic dispensing of the product
  • Reasonably priced compared to other high-end skincare products

Cons:

  • May not provide enough hydration for those with extremely dry skin
  • Scent may be overpowering for some individuals
  • May not be suitable for those with sensitive skin due to the presence of fragrance

Medicated Whitening Serum by HABA

The Medicated Whitening Serum by HABA is a skincare product that I have been using for several weeks now and have been extremely impressed with its results.

The serum contains tranexamic acid, which is known for its ability to help brighten and even out skin tone.

I have noticed a significant improvement in the appearance of dark spots and hyperpigmentation since incorporating this serum into my skincare routine.

HABA Medicated Whitening Serum

What I love most about this product is how lightweight and easy to apply it is.

It absorbs quickly into the skin without leaving any residue or stickiness. It is also non-irritating, making it suitable for those with sensitive skin.

I also appreciate the packaging of this product. It comes in a sleek and hygienic pump dispenser that makes it easy to use just the right amount of product without any waste.

The only downside I have found with this product is its price point. It is more expensive than other whitening serums on the market, which may make it less accessible for some individuals.

Overall, I highly recommend the Medicated Whitening Serum by HABA to anyone looking for a high-quality, effective, and easy-to-use whitening serum.

While it may be more expensive than other options, its lightweight formula, non-irritating properties, and noticeable results make it worth considering.

Pros:

  • Contains tranexamic acid, which helps to brighten and even out skin tone
  • Lightweight and absorbs quickly into the skin without leaving any residue or stickiness
  • Non-irritating, making it suitable for those with sensitive skin
  • Comes in a sleek and hygienic pump dispenser
  • Noticeable improvement in the appearance of dark spots and hyperpigmentation

Cons:

  • More expensive than other whitening serums on the market
  • May not provide enough hydration for those with extremely dry skin
  • Results may take longer to see than other products, requiring consistent use over time

Kose Clear Turn Vitamin C Sheet Mask 

The Kose Clear Turn Vitamin C Sheet Mask is a great addition to any skincare routine. The sheet mask is saturated with a generous amount of vitamin C serum, which is known for its brightening and hydrating properties.

After using this sheet mask, I noticed a significant improvement in the brightness and evenness of my skin tone. My skin felt hydrated and plump, and my complexion looked more radiant.

Kose Clear Turn Vitamin C Sheet Mask

What I love most about this sheet mask is how easy it is to use.

The sheet mask is pre-cut to fit the contours of the face, making it easy to apply and ensuring full coverage of the skin. The serum also absorbs quickly into the skin without leaving any residue or stickiness.

Another great aspect of this product is its affordability. The Kose Clear Turn Vitamin C Sheet Mask is reasonably priced compared to other sheet masks on the market, making it a great option for those on a budget.

The only downside to this product is that the sheet mask material is a bit thin and may tear easily. However, I found that it was still able to stay on my face for the full recommended time without any issues.

Overall, I highly recommend the Kose Clear Turn Vitamin C Sheet Mask to anyone looking for a brightening and hydrating boost to their skincare routine. Its effectiveness, ease of use, and affordability make it a great option for those looking to incorporate a sheet mask into their routine.

Pros:

  • Contains a generous amount of vitamin C serum, known for its brightening and hydrating properties
  • Noticeable improvement in the brightness and evenness of skin tone after use
  • Easy to use and pre-cut to fit the contours of the face for full coverage
  • Serum absorbs quickly into the skin without leaving any residue or stickiness
  • Affordable compared to other sheet masks on the market

Cons:

  • Sheet mask material is a bit thin and may tear easily
  • May not provide enough hydration for those with extremely dry skin

Cezzane Mix Color Cheek Blush

The Cezzane Mix Color Cheek Blush is a versatile blush palette that offers a range of flattering shades to suit any skin tone.

The compact size makes it easy to carry around, making it perfect for touch-ups on the go.

The texture of the blush is soft and smooth, making it easy to blend on the skin. The pigmentation is buildable, allowing for a natural or more dramatic look depending on your preference.

Cezzane Mix Color Cheek Blush

What I love most about this blush is the mix of shades, which can be used individually or blended together for a customized look. The shades range from peachy pinks to deeper mauves, making it easy to find the perfect shade for any occasion.

The staying power of this blush is impressive. It lasts throughout the day without fading or smudging, even on hot and humid days. I also appreciate that the formula is free from parabens and fragrances, making it suitable for those with sensitive skin.

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The only downside to this product is that the compact size may not be ideal for those who use a larger brush for blush application. However, the size makes it perfect for travel and touch-ups throughout the day.

Overall, I highly recommend the Cezzane Mix Color Cheek Blush for anyone looking for a versatile and long-lasting blush palette. Its mix of shades, buildable pigmentation, and long-lasting formula make it a great addition to any makeup collection.

Pros:

  • Versatile palette with a mix of shades that can be used individually or blended together
  • Soft and smooth texture that blends easily on the skin
  • Buildable pigmentation allows for a natural or more dramatic look
  • Long-lasting formula that lasts throughout the day without fading or smudging
  • Free from parabens and fragrances, making it suitable for sensitive skin
  • Compact size makes it easy to carry around for touch-ups on the go

Cons:

  • Compact size may not be ideal for those who use larger brushes for blush application
  • Limited shade range compared to other blush palettes on the market

Shiseido Perfecting Stick Concealer 

The Shiseido Perfecting Stick Concealer is a creamy and long-lasting concealer that provides great coverage for dark circles, blemishes, and other imperfections.

The texture is smooth and blends easily into the skin, providing a natural finish without looking cakey or heavy.

One of the standout features of this concealer is its versatility. It can be used for both under-eye circles and blemishes, making it a great all-around concealer to have in your makeup bag.

The formula is also waterproof and sweat-resistant, ensuring that it stays put throughout the day.

The packaging of the concealer is also convenient, with a twist-up design that makes it easy to apply and control the amount of product used.

The stick format also makes it easy to carry around for touch-ups on the go.

Another benefit of the Shiseido Perfecting Stick Concealer is that it comes in a range of shades to suit a variety of skin tones.

The formula is also oil-free and non-comedogenic, making it suitable for all skin types.

The only downside to this concealer is that it may not be suitable for those with very dry skin, as the formula can emphasize dry patches. Additionally, the price point may be a bit high for some people.

Overall, the Shiseido Perfecting Stick Concealer is a versatile and high-quality concealer that provides great coverage and a natural finish.

Its waterproof and sweat-resistant formula, convenient packaging, and range of shades make it a great option for anyone looking for a reliable concealer.

While it may not be ideal for those with very dry skin and may be a bit pricey, the quality of the product makes it worth the investment.

  • Creamy and smooth texture that blends easily into the skin
  • Versatile and can be used for both under-eye circles and blemishes
  • Long-lasting and waterproof formula that stays put throughout the day
  • Convenient twist-up packaging makes it easy to apply and control the amount of product used
  • Comes in a range of shades to suit a variety of skin tones
  • Oil-free and non-comedogenic, making it suitable for all skin types

Cons:

  • May not be suitable for those with very dry skin, as the formula can emphasize dry patches
  • Price point may be higher compared to other concealers on the market

UZU Eye Opening Eyeliner

The UZU Eye Opening Eyeliner is a Japanese-made liquid eyeliner that promises to be long-lasting, waterproof, and smudge-proof. The liner comes in a variety of colors, from classic black to bold shades like turquoise and pink.

One of the standout features of this eyeliner is its brush tip applicator. The brush is incredibly fine, allowing for precise and effortless application. The brush is also flexible, making it easy to create a range of different looks, from thin and subtle lines to dramatic winged eyeliner.

Another benefit of the UZU Eye Opening Eyeliner is its longevity. The liner stays put for hours without smudging or fading, making it a great choice for long days or special events.

Additionally, the formula is gentle and suitable for those with sensitive eyes or contact lens wearers. It is also free from parabens, fragrances, and other harsh chemicals, making it a safe and gentle option for everyday wear.

The only downside to this eyeliner is that it may take some practice to get used to the brush tip applicator, especially if you’re used to using a traditional felt tip. Additionally, the price point may be a bit high compared to other drugstore eyeliners.

Overall, the UZU Eye Opening Eyeliner is a high-quality eyeliner that delivers on its promises of longevity, precision, and gentle formulation. The fine and flexible brush tip applicator allows for easy and precise application, and the formula is long-lasting and gentle on the eyes. 

While it may take some practice to get used to the brush tip, the UZU Eye Opening Eyeliner is a great option for anyone looking for a high-quality liquid eyeliner that is both effective and gentle on the eyes.

Pros:

  • The UZU Eye Opening Eyeliner is formulated to be long-lasting, meaning that it may stay put throughout the day without smudging or flaking.
  • The eyeliner’s tip is designed to be fine and precise, which could make it easier to create a variety of eyeliner looks.
  • The UZU Eye Opening Eyeliner is marketed as being gentle on the eyes and suitable for people with sensitive eyes or contact lens wearers.
  • The product is vegan and cruelty-free, which may appeal to consumers who prioritize ethical and sustainable beauty products.

Cons:

  • Some users may find the UZU Eye Opening Eyeliner to be on the pricier side compared to other eyeliners on the market.
  • While the fine tip may be helpful for precise application, it could also be more difficult to use for those who prefer a thicker or bolder eyeliner look.
  • Depending on personal preference, the eyeliner’s staying power may be too strong or too weak.
  • Some users may not like the formula or the way the product feels on their eyes.

Curel Makeup Cleansing Oil

I recently tried Curel Makeup Cleansing Oil, and overall, I was quite impressed with the product. The cleansing oil is designed to gently remove makeup and impurities from the skin without stripping it of moisture.

As someone with sensitive skin that tends to dry out easily, I was excited to try a product that promised to be gentle and hydrating.

Curel Makeup Cleansing Oil

First of all, I was pleasantly surprised by the texture of the cleansing oil. It has a lightweight, silky feel that glides easily over the skin without feeling heavy or greasy.

I also appreciated that it didn’t have a strong scent, which can sometimes irritate my skin.

When it came to removing makeup, I found that the Curel Makeup Cleansing Oil was quite effective.

It easily dissolved my foundation, eye makeup, and even stubborn waterproof mascara without the need for harsh rubbing or tugging.

After rinsing off the product with warm water, my skin felt clean, soft, and hydrated.

Overall, I think that the Curel Makeup Cleansing Oil is a great option for anyone who wants a gentle, effective makeup remover that won’t leave their skin feeling dry or stripped.

It may be particularly well-suited for those with sensitive or dry skin, although it could work well for a range of skin types.

The only downside is that it can be a bit pricey compared to some other makeup removers on the market, but in my opinion, it’s worth the investment if you’re looking for a high-quality, nourishing product.

Pros:

  • The cleansing oil is designed to be gentle and hydrating, making it suitable for those with sensitive or dry skin.
  • The lightweight, silky texture of the product makes it easy to apply and spread over the skin without feeling heavy or greasy.
  • The cleansing oil effectively removes makeup and impurities from the skin without the need for harsh rubbing or tugging.
  • The product doesn’t have a strong scent, which may be appealing to those who are sensitive to fragrances or prefer unscented products.
  • The formula is free from mineral oil, fragrance, and alcohol, which may make it a good choice for those with allergies or sensitivities to these ingredients.

Cons:

  • The Curel Makeup Cleansing Oil may be more expensive than some other makeup removers on the market, which could be a deterrent for some users.
  • While the lightweight texture is a pro for many, some users may prefer a thicker, creamier consistency when it comes to their makeup remover.
  • Depending on individual preferences and skin types, some users may find that the cleansing oil leaves behind a slightly oily residue after use.
  • Although the product is marketed as being effective at removing waterproof makeup, some users may find that it requires multiple applications to completely remove stubborn products.
  • The packaging of the product may not be the most user-friendly, as some users may find it difficult to dispense the right amount of product without accidentally spilling or wasting some.

Fancl Mild Cleansing Oil

I recently tried the Fancl Mild Cleansing Oil, and overall, I was really impressed with this product.

The cleansing oil is designed to remove makeup and impurities from the skin without stripping it of its natural moisture, making it a great option for those with dry or sensitive skin.

One of the things that stood out to me about this product was its texture. The oil feels incredibly lightweight and silky on the skin, and it spreads easily without feeling greasy or heavy.

Fancl Mild Cleansing Oil

When I applied it to my face, I found that it effectively dissolved my makeup, including waterproof mascara, without requiring a lot of rubbing or tugging.

After rinsing off the cleansing oil with warm water, my skin felt clean and refreshed, but not tight or dry.

I was impressed with how gentle and non-irritating the product was, even on days when my skin was feeling particularly sensitive.

Fancl Mild Cleansing Oil

Another thing that I appreciated about the Fancl Mild Cleansing Oil is that it doesn’t contain any fragrances, preservatives, or mineral oil, which can be irritating to some people. The product also comes in individual packets, which keeps the oil fresh and eliminates the need for preservatives.

The only potential downside to this product is that it can be a bit pricey compared to some other cleansing oils on the market. However, in my opinion, it’s worth the investment if you’re looking for a gentle, effective makeup remover that won’t strip your skin of its natural oils.

Overall, I would highly recommend the Fancl Mild Cleansing Oil to anyone looking for a gentle, effective way to remove makeup and impurities from their skin. The lightweight texture, gentle formula, and effective makeup-removing abilities make it a standout product in my skincare routine.

Pros:

  • The cleansing oil is designed to be gentle and non-irritating, making it a great option for those with dry or sensitive skin.
  • The lightweight, silky texture of the product makes it easy to apply and spread over the skin without feeling heavy or greasy.
  • The cleansing oil effectively removes makeup and impurities from the skin without the need for harsh rubbing or tugging.
  • The product is free from fragrances, preservatives, and mineral oil, which can be irritating to some people and make it a good choice for those with allergies or sensitivities.
  • The individual packets keep the oil fresh and eliminate the need for preservatives, making it a more natural option.

Cons:

  • The Fancl Mild Cleansing Oil may be more expensive than some other cleansing oils on the market, which could be a deterrent for some users.
  • Depending on individual preferences and skin types, some users may find that the cleansing oil leaves behind a slightly oily residue after use.
  • The packaging of the individual packets may not be the most user-friendly, as some users may find it difficult to open or dispense the product without accidentally spilling or wasting some.
  • While the product is effective at removing makeup, some users may find that it requires multiple applications to completely remove stubborn products.
  • Availability may be limited in some regions, making it difficult for some users to purchase the product.

Atopita Baby Lotion

I recently tried the Baby Lotion by Atopita for my little one, and I was really impressed with this product. The lotion is designed to be gentle and nourishing for baby’s delicate skin, and it’s formulated without any harmful or irritating ingredients.

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One of the things that stood out to me about this lotion is its texture. It’s lightweight and non-greasy, so it absorbs quickly into the skin without leaving any residue. When I applied it to my baby’s skin, I found that it moisturized effectively without feeling heavy or sticky.

I also appreciate that this lotion is free from fragrance, alcohol, and parabens, which can be irritating to some babies’ skin. The formula includes natural ingredients like shea butter and jojoba oil, which help to soothe and hydrate the skin.

After using this lotion for a few weeks, I noticed that my baby’s skin looked and felt noticeably softer and smoother. I also appreciated that it didn’t cause any irritation or breakouts on his sensitive skin.

Atopita Baby Lotion

One potential downside to this product is that it may be more expensive than some other baby lotions on the market. However, I feel that the quality and effectiveness of the Atopita Baby Lotion make it worth the investment.

Overall, I would highly recommend the Baby Lotion by Atopita to anyone looking for a gentle, effective way to moisturize and nourish their baby’s delicate skin. The lightweight texture, natural ingredients, and effective moisturizing abilities make it a standout product in my baby’s skincare routine.

  • The lotion is designed to be gentle and nourishing for baby’s delicate skin, making it a great option for those with sensitive or easily irritated skin.
  • The lightweight, non-greasy texture of the lotion makes it easy to apply and absorb into the skin quickly without leaving any residue.
  • The formula is free from harmful or irritating ingredients like fragrance, alcohol, and parabens, making it a more natural option for babies.
  • The natural ingredients like shea butter and jojoba oil help to soothe and hydrate the skin effectively without causing irritation or breakouts.
  • The product is effective at moisturizing and nourishing the skin, leaving it feeling softer and smoother after use.

Cons:

  • Depending on individual preferences and skin types, some users may find that the lotion is not moisturizing enough for extremely dry skin.
  • The product may be more expensive than some other baby lotions on the market, which could be a deterrent for some users.
  • While the formula is free from harmful ingredients, some users may still prefer products that are entirely natural or organic.
  • Availability may be limited in some regions, making it difficult for some users to purchase the product.
  • The lotion may have a slightly medicinal scent due to its natural ingredients, which may not be preferred by some users.

DHC Deep Cleansing Oil

Best Japanese Cleanser For All Skin Types 

cosmetics japan

The DHC cleansing oil has a water-soluble formula that works efficiently to remove even the most pigmented makeup. This is one of the best-selling cleansing oils in Japan and DHC is one of Japan’s most sought-after skincare and makeup products.

The cleansing oil not only effectively removes stubborn makeup but also nourishes and hydrates your skin. It’s also rich in antioxidants and vitamins providing your skin with all nourishment it needs. 

Even drag-queens will approve this makeup remover!

Key Features: 

  • Formulated with olive oil, Rosemary Leaf Oil, Vitamin E
  • Water-soluble formula 
  • Rich antioxidants and vitamins
  • Hydrates and nourishes the skin 
  • Fragrance-free
  • Paraben-free
  • Mineral Oil free

Pros:

  • Suitable for most skin types
  • Removes water-proof makeup as well
  • Good choice for double-cleansing method

Check out this best Japanese cosmetic below!

Related: Check out these nourishing Japanese serums that will deeply moisturize and hydrate your skin!

Shiseido Anessa Perfect UV Sunscreen

Best Japanese Sunscreen

japanese cosmetics

Shiseido is one of the luxury Japanese skincare and makeup brands. It offers the best products for different skin types and concerns. And this particular sunscreen is the best selling Japanese sunscreen. It has an SPF50+ and PA++++. The formula provides high protection against the UVA and UVB rays. It is also water-proof so don’t be scared to take a dip in the pool. 

This sunscreen does more than just protecting you from the sun’s harmful UV rays, it also nourishes and moisturizes your skin. 

The sun got nothing on me with this sunscreen

Key Features:

  • Lightweight formula 
  • Formulated with moisturizing ingredients
  • Water-proof
  • Sweat-resistant
  • SPF50+
  • PA++++

Pros:

  • Strong UV protection 
  • Formulated with skin nourishing ingredients 
  • Not greasy, can be worn under makeup

Check out this best Japanese cosmetic below!

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Kanebo Suisai Beauty Clear Powder

Best Japanese Cleanser For Traveling

best japanese moisturiser

This beauty clear powder comes in small capsules for single use – which makes it super travel-friendly. Just add a little water to the powder and foam it up. It’s formulated with enzymes that not only remove impurities from your skin but also make it soft. The cleansing powder helps remove dead skin cells and blackheads, giving you smooth, silky skin. 

The healthy enzymes on this one penetrates deep enough to reach my soul

Key Features:

  • Contains enzymes that effectively removes impurities
  • Makes skin soft
  • Removes dead skin cells and blackheads

Pros:

  • Travel-friendly 

Check out this best Japanese cosmetic below!

Related: Keep your skin soft and moisturized with these nourishing body lotions from top J-beauty brands!

Hada Labo Skin Plumping Gel Cream 

Best Japanese Moisturizer

Hada Labo Skin Plumping Gel Cream stays true to its name and does make your skin feel plump and soft. It’s clinically tested to keep your skin hydrated for 24 hours without reapplication. It has a serum-like formula, with three types of hyaluronic acid and collagen in the mix, that spreads easily on the face and neck.

It’s lightweight and absorbs quickly into your skin. It has a non-greasy formula so it doesn’t feel sticky after application. It’s also non-comedogenic. It’s free of fragrances and mineral oils. It’s also dye-free and paraben-free. 

You can use it by itself or mix it with your foundation to create your own tinted moisturizer. It also helps reduce signs of aging like fine lines and wrinkles. 

Keeps my skin hydrated longer than any of my relationships 

Key Features:

  • Formulated with three types of hyaluronic acid and collagen
  • Serum-like formula, lightweight 
  • Non-greasy 
  • Absorbs quickly
  • Clinically tested to keep your skin hydrated for 24 hours
  • Reduces fine lines and wrinkles
  • Non-comedogenic
  • Paraben-free
  • No mineral oils
  • Fragrance-free

Pros:

  • Can be mixed with foundation
  • Anti-aging properties
  • Doesn’t feel sticky after application 
  • Suitable for most skin types

Check out this best Japanese cosmetic below!

Related: Here are gentle and hydrating Japanese face wash to get rid of impurities and pollutants from your skin. Check it out!

Lunasol Nude Eyeshadow Quad

Best Japanese Eye shadow Palette  

best japanese skincare products

This eyeshadow palette by Lunasol is one of my favorites. It has a combination of four beige-based colors for a classic look. The shades have a smooth and soft texture that easily glides on to your eyelids. The glittery eyeshadow shadow doesn’t have much fall out and the color payoff in this palette is excellent. 

The kind of shade I like to throw (on myself)

Key Features

  • Four beige-based color combination palette
  • Easy to apply
  • Smooth and soft texture
  • Minimal fallout 
  • Excellent color payoff

Pros:

  • The combination of colors used is very easy to use together and can be used for everyday makeup 
  • Not chalky 
  • Comes with two double ended applicators 
  • One of the applicators has a brush on one side

Check out this best Japanese cosmetic below!

Related: Give your skin the ultimate protection against the sun with these amazing sunscreens!

Oshima Tsubaki Oil

Best Japanese Hair Oil

Japanese products

Oshima Tsubaki hair oil is made of Camellia oil. It moisturizes your hair to make it smooth and glossy. The oil also protects your hair from damage and adds bounce and volume to your hair as well. The hair oil is rich in minerals, vitamins, omega-9 fats. It revitalizes your hair and adds shine to your hair. 

Will work even if your scalp is as dry as a desert

Key Features:

  • Made of camellia oil 
  • Rich in minerals, vitamins, omega-9 fats
  • Moisturizes hair 
  • Prevent hair damage
  • Prevents cuticle damage
  • Prevents split ends
  • Adds shine, body, and volume to the hair

Pros:

  • Made of camellia oil and it’s 100% natural oil

Check out this best Japanese cosmetic below!

Related: Here are some amazing Japanese hair brushes that are easy on your scalp and hair!

Melano CC Dark Spot Corrector

Best Japanese Spot Corrector 

best japanese cosmetics

This one is a best-seller in Japan and is a cult-favorite amongst many skincare communities. The Melano CC dark spot corrector is formulated with ascorbic acid that controls the production of melanin. It targets dull areas to gradually brighten it. In order to reduce exposure to air, this dark spot corrector comes in an air tight tube that keeps the effectiveness of the Vitamin C intact. 

If everybody really believed ‘you’re beautiful just the way you are’ why is this spot corrector selling like hot cakes?

Key Features:

  • Formulated with ascorbic acid
  • Rich in antioxidants
  • Rich in vitamin C
  • Inhibits melanin production 
  • Brightens dull areas gradually 

Pros

  • Packaged in airtight tube

Check out this best Japanese cosmetic below!

Shiseido Synchro Skin Foundation

Best Japanese Liquid Foundation

best japanese cream

The synchro skin foundation by Shiseido has a natural fresh and dewy finish. It doesn’t have that oily sheen like other liquid foundations. It has a lightweight formula and gives sheer to medium coverage.

This Japanese liquid foundation is formulated with Shisheido’s advanced sensing technology that synchronizes with your skin’s moisture levels to provide your skin with appropriate levels of hydration. The liquid foundation also allows you to build up coverage with multiple layers without making your skin look cakey.

This liquid foundation understands my skin better than I can understand my emotions 

Key Features:

  • Lightweight formula
  • Gives you luminous long-lasting finish
  • Sheer to medium coverage
  • 8-hour hydration
  • Buildable coverage without cakey appearance

Pros:

  • Shiseido’s advanced sensing technology synchronizes with your skin’s hydration levels to give your skin the appropriate amount of hydration

Check out this best Japanese cosmetic below!

Bifesta Makeup Remover Cleansing Sheet

Best Japanese Makeup Remover

Best Japanese Shampoo

The Bifesta makeup remover cleansing sheet makes removing makeup super easy. It removes makeup with just one swipe and also cleanses your face. The cleansing sheet also doubles up as a beauty essence. One pack has 46 sheets and should last you about a month.

If one thing is consistent about me – it’s that I’m always broke. Luckily, the price of this makeup remover won’t make me cry. 

Key Features:

  • 46 sheets in a pack
  • Easy to remove makeup
  • Also works as a cleanser

Pros:

  • Doubles as a beauty essence sheet

Check out this best Japanese cosmetic below!

Related: Cleanse your face and remove makeup or sunscreen easily with these oil cleansers from top Japanese beauty brands. Check it out!

Meishoku Facial Peeling Gel

Best Alternative For Chemical Peels

best japanese concealer

This facial peeling gel by Meishoku is the best alternative for chemical peels. This facial peeling gel exfoliates and unclogs pores, removes dead cells, and brightens skin using AHA and BHA. It’s very simple to use – massage it into the skin for 3-5 minutes (after washing your face first) then rinse thoroughly. 

So effective it might just remove all your impurities from within as well 

Key Features:

  • Gentle on the skin 
  • Contains AHA and BHA
  • Exfoliates clogged pores, removes dead cells, brighten/evens out skin tone

Pros:

  • Easy to use

Check out this best Japanese cosmetic below!

Botanist Botanical Shampoo & Conditioner 

Best Japanese Shampoo

affordable japaese skincare

This shampoo and conditioner by Botanist is made of 90% plant-derived ingredients so it’s easy on the scalp and hair as well. It moisturises your hair and scalp. It has an apple and berry scent that will leave your hair feeling refreshed and clean. Your hair will feel much smoother and lighter after wash!

Maybe I’d be a better-functioning adult if my mum was as gentle as this shampoo is on my scalp and hair

Key Features:

  • 90% natural ingredients used 
  • Rich in moisture
  • Apple and berry scent 
  • Hair feel soft and refreshed after use
See also  Shiseido Skincare Review 2024 | Is Shiseido A Good Brand?

Pros:

  • Composed of plant-derived ingredients 
  • Easy on the scalp and hair

Check out this best Japanese cosmetic below!

Also, if you’re troubled with hair loss – check out the best Japanese shampoos for hair loss!

DHC Velvet Skin Coat

Best Japanese Primer

This is one of the best selling primers in Japan. The primer softens lines and improves your skin texture instantly. It visibly lightens wrinkles and covers pores making your skin look smooth.

It also reduces the oil in your face allowing the makeup to glide easily on top of it. This primer can be used on your hands and neck. It’s infused with olive oil that’s known for its skin nourishing properties.

It covered my black-hole sized pores, so I know it works! 

Key Features:

  • Infused with olive oil
  • Softens lines and wrinkles
  • Makes skin look smooth 
  • Hides pores

Pros:

  • Last long and dries instantly 
  • Reduces oil on the face so the makeup can glide over easily

Check out this best Japanese cosmetic below!

Quality 1st All In One Sheet Mask 

Best Japanese Sheet Mask

The very popular 10-step skincare routine is extremely good for your skin and everything but who has that kind of time on their hands? So get the benefits of that 10-step skin care routine with this Quality 1st all in one sheet mask. You can use it daily and your skin will feel fresh and moisturized instantly. 

The cotton sheet masks are dipped in essence that’s a blend of 35 beauty ingredients including collagen and hyaluronic acid. 

This sheet mask = The lazy girls skincare routine

Key Features:

  • 50 sheet masks in a pack
  • 35 beauty ingredients including collagen and hyaluronic acid
  • Intensely moisturizes skin
  • Skin feels soft after use

Pros:

  • Replaces your skincare routine
  • Soft and gentle on the skin
  •  Skin-firming and moisturizing effects

Check out this best Japanese cosmetic below!

Yu-Be Foaming Skin Polish

Best Japanese Exfoliator

japanese skincare

This is an exfoliator that’s formulated with rice bran and bamboo. It gently cleanses your skin and removes any impurities and dead skin cells. It’s formulated with ginger root and ginseng tone extracts that balance the skin.

The formula is also infused with green tea, geranium oil and camphor that have a soothing and refreshing effect. If you have sensitive skin or deal excessively with pore blockage this a great all-natural exfoliator that is gentle on the skin, yet very effective. 

Unclogs my pores better than my plumber unclogs my toilet

Key Features:

  • Formulated with ginger root, ginseng tone extracts, green tea, geranium oil and camphor
  • Moisturizes and soothes skin  
  • Natural exfoliator
  • Gently cleanses impurities, dirt and grime

Pros: 

  • Suitable for sensitive skin 
  • Unclogs pores

Check out this best Japanese cosmetic below!

DHC Nighttime Moisture Intensive 

Top Japanese Moisturizer

dhc cream japanese

This is one of the best Japanese moisturisers available in the market. WIth excellent anti aging properties, this cream visibly reduces signs of aging and intensely moisturizes your skin. It works with your skin natural revitalisation cycle overnight as you sleep.

It’s formulated with olive oil and squalene that moisturizes the skin while the collagen helps soften fine lines and wrinkles for younger-looking skin. The cream also improves skin elasticity. It’s fragrance-free and paraben-free. 

Synchs better with my skin than my periods cycle 

Key Features:

  • Formulated with olive oil, squalene, Vitamin E, and collagen
  • Intensely moisturizes skin 
  • Reduces signs of aging 
  • Improves skin elasticity 
  • Fragrance-free
  • Paraben-free

Pros:

  • Works with skin’s natural skin revitalization cycle overnight

Check out this best Japanese cosmetic below!

Naturie Hatomugi Skin Conditioning Gel

Best Affordable Japanese Skincare Product

best japanese facial cream

This is one of the more affordable skincare products from Japan. Despite being cheaper than most other brands, this product was awarded the best skincare product by @cosme for Best Cosmetics Awards in 2017. 

This gel penetrates into the skin and  intensely hydrates the skin. It’s formulated with Job’s tears aka Hatomugi which is a plant derived ingredient. It’s also alcohol-free. You can use this skin conditioning gel as a toner, moisturizer, emulsion, or even serum. This can also be applied on the body.

This conditioning gel gives my skin more love than my cat

Key Features:

  • Formulated with Job’s tears
  • Get absorbed by the skin quickly 
  • Intensely hydrating formula
  • Non-greasy texture
  • Alcohol-free

Pros:

  • Cheaper than most other skincare products
  • Can be used as  toner, moisturizer, emulsion,or even  serum
  • Can also be applied on body

Check out this best Japanese cosmetic below!

Shiseido Ultimune

Best Japanese Essence

canmake japanese

This concentrated essence by Shiseido is formulated with Shiseido’s Ultimune Complex that boosts skin’s defensive function. It visibly reduces the appearance of wrinkles and fine lines to give you a smoother appearance.

It also improves skin texture and elasticity, giving you younger-looking skin. It makes your skin smoother, brighter, and firmer. This concentrate prepares your face for the rest of the beauty products you apply. It also protects your skin from daily damage. 

This concentrated serum better prepares my skin than I can better prepare myself (mentally) for the day 

Key Features:

  • Formulated with Ultimune Complex that boosts skin defensive function 
  • Visibly reduces signs of aging 
  • Gives smoother appearance
  • Improves skin texture and elasticity

Pros

  • Prepares skin for the rest of the beauty products that follows
  • Suitable for most skin types

Check out this best Japanese cosmetic below!

Minon Amino Moist Mask

Top Japanese Sheet Mask

This is one of my favorites sheet masks to use. It’s formulated with nine different amino acids that moisturize your skin. It locks-in moisture and improves the skin’s natural barrier as it contains protective compounds that are similar to ceramide. The sheet is made of soft, non-irritating fiber that is safe to use on dry and sensitive skin. 

Only if my sister was made out of the same non-irritating fiber, I’d be much happier

Key Features:

  • Formulated with 9 amino acids
  • Moisturises skin 
  • Makes skin look healthier
  • Improves skin’s natural barrier function 

Pros:

  • Made of soft, non-irritating fiber 
  • Suitable for dry/sensitive skin

Check out this best Japanese cosmetic below!

Kose Sekkisei Emulsion

Best Japanese Emulsion

The Sekkei emulsion by Kose works effectively to make your skin look brighter and smoother. It has a rich texture and yet is light on the skin. It deeply hydrates the skin. It has a brightening effect on the skin as well and makes your skin look and feel smoother. It reduces dark spots by controlling melanin production. 

Reduced my dark spots better than my ability to reduce my expenditure

Key Features:

  • Makes skin brighter and smoother
  • Rich texture
  • Lightweight formula
  • Deeply hydrates skin
  • Reduces dark spots

Pros:

  • It has a lightweight formula but has a rich texture that doesn’t make your skin greasy

Check out this best Japanese cosmetic below!

KAO Curel Intensive Moisture Cream

Best Japanese Moisturizer For Dry Skin

This moisturizing cream by KAO Curel is especially recommended for those with dry and sensitive skin. It has a gentle formula that’s free of irritants. It locks in moisture for a longer time and keeps your skin hydrated. It has a light texture that doesn’t feel greasy after application. You can use it as a makeup base before applying foundation. 

If your sensitive skin feels like ‘fish out of water’ then this moisturising cream is water 

Key Features:

  • Light formula 
  • Gentle formula 
  • Free of irritants
  • Alcohol-free
  • Non-greasy
  • Deeply moisturizes and hydrates the skin 

Pros:

  • Suitable for dry and sensitive skin 
  • Can be used as make up base

Check out this best Japanese cosmetic below!

SK-II Power Radical New Age Cream

Best Japanese Anti aging Cream

SK-II is one of the luxurious Japanese beauty brands. And this RNA Cream by SK-II uses a scientific approach to achieve tighter, firmer, and more radiant skin. The RNA cream combines Pitera and chlorella extracts that easily gets absorbed into the skin. It doesn’t feel greasy after application, in spite of having a rich texture. You can use this cream as a night cream or as a makeup base.

Do I really need both my kidneys?

Key Features:

  • Makes skin tighter, firmer, and more radiant
  • Combines Pitera and chlorella extracts
  • Gets easily absorbed into the skin

Pros:

  • Doesn’t feel greasy after application 
  • Can be used as a night cream or makeup base

Check out this best Japanese cosmetic below!

SK-II Facial Treatment Essence

Top Japanese Essence

The SK-II facial treatment essence absorbs instantly into the skin and is known as miracle water by many. It’s formulated with Pitera which is an anti-aging ingredient. It gently exfoliates your skin giving it a soft glow. It targets 5 different skin concerns: dark spots, wrinkles, skin texture, elasticity and dullness.

Which other organ can I sell?

Key Features:

  • Contains 90% Pitera 
  • Strong anti aging effects
  • Reduces dark spots, signs of aging 
  • Improve skin texture and elasticity
  • Induces a soft facial glow

Pros:

  • Targets five skin concerns – wrinkles, spots, skin texture, dullness, and firmness

Cons:

  • Expensive

Check out this best Japanese cosmetic below!

Sumi Haigou Settuken Charcoal Bar Soap

Best Japanese Soap

This soap is formulated with charcoal. Charcoal is an excellent agent to extract impurities from the skin, as it’s an adsorbent. And this charcoal soap does exactly that! It exfoliates and moisturizes the body as well. It works with all skin types. 

The longest stable relationship I’ve had was with this charcoal soap – and that’s saying something 

Key Features:

  • Formulated with charcoal
  • Extracts impurities from the skin 
  • Exfoliates and moisturizes

Pros

  • No dryness, or flaking
  • Lasts for about 1-2 months
  • Suitable for most skin types

Cons

  • Mild waxy fragrance

Check out this best Japanese cosmetic below!

Shiseido Tsubaki Damage Care Hair Conditioner

Best Japanese Shampoo

This conditioner by Shiseido is formulated with Tsubaki aka Japanese Camellia oil. It is packed with enriching nutrients like oleic acids and amino acids. It treats multiple hair issues like split ends, brittle hair, and dryness. 

Shut up and take my money!

Key Features:

  • Formulated with Tsubaki Oil, oleic acid and amino acids
  • Repairs hair damage

Pros

  • The formula repairs brittle hair, split ends and dryness.
  • Has a nice fragrance

Cons

  • Sulphate present

Check out this best Japanese cosmetic below!

Muji Light Moisturizing Toning Water

what cosmetics to buy in Japan

Muji’s toning water is one of the best buys from Muji that is great for sensitive skin types. It’s extremely moisturizing and helps in restoring skin hydration. It’s made with ultra-pure soft alkaline water sourced from the mountains of the Iwate prefecture that helps in balancing the skin’s pH level.

 I personally recommend using this toner as I’ve seen a massive change in just 2 months on my skin.

Key features: 

  • Curated from the mountains of Iwate prefecture
  • Meant for sensitive skin
  • Synthetic Fragrance Free, Coloration Free, Alcohol Free, Paraben Free, Mineral Oil Free, Weak Acidity
  • Allergy-tested

Pros

  • Moisturising and hydrating
  • Balances pH level
  • Lasts for about 1-2 months
  • Fast results

**To all these Japanese cosmetic products I say**

What is the most popular cosmetic brand in Japan?

One of the most popular cosmetic brands in Japan is Shiseido. It is a Japanese multinational personal care company that produces a wide range of beauty and skincare products, including makeup, skincare, haircare, and fragrances. Shiseido is known for its high-quality products and innovative formulas, and it has a strong presence not only in Japan but also globally. Other popular cosmetic brands in Japan include Kanebo, KOSE, and POLA.

Are Shiseido products cheaper in Japan?

In general, Shiseido products can be slightly cheaper in Japan than in other countries. This is because Shiseido is a Japanese brand and some of its products are manufactured and distributed locally in Japan.

However, the exact price difference may vary depending on the specific product and the region where it is being sold. Additionally, there may be some Shiseido products that are actually more expensive in Japan due to the high demand and limited supply.

It’s also worth noting that some Shiseido products sold in Japan may only be available in Japanese packaging and labeling, which could be a factor to consider for international buyers.

Is SK II cheaper in Japan?

SK-II is a Japanese luxury skincare brand known for its high-quality and innovative formulas. In general, SK-II products can be slightly cheaper in Japan than in other countries, as they are manufactured and distributed locally. However, the exact price difference may vary depending on the specific product and the region where it is being sold. Additionally, SK-II products may still be relatively expensive compared to other skincare brands in Japan, as they are considered a luxury brand. It’s also worth noting that SK-II products sold in Japan may only be available in Japanese packaging and labeling, which could be a factor to consider for international buyers.

So what cosmetics to buy in Japan?

Here are some of the best cosmetics to buy in Japan – DHC Deep Cleansing Oil, Shiseido Anessa Perfect UV Sunscreen, Hada Labo Skin Plumping Gel Cream, Shiseido Tsubaki Damage Care Hair Conditioner, DHC Nighttime Moisture Intensive.

  1. DHC Deep Cleansing Oil – This oil cleanser, honestly, can remove drag-level makeup with one swipe. You gotta have it! Check it out here!
  2. Shiseido Anessa Perfect UV Sunscreen – This is one of the best selling Japanese sunscreens and pretty much anything by Shiseido is great! Check it out here!
  3. Hada Labo Skin Plumping Gel Cream: This is a great option to reduce signs of aging, if that’s a concern for you. It plumps your skin with moisture and brings back the youthful radiance! Check it out here!
  4. Shiseido Tsubaki Damage Care Hair Conditioner: Let’s not forget about hair care! This Japanese conditioner is a great option for chemically-treated or damaged hair. It promises to bring back the lost luster to your hair. Check it out here!
  5. DHC Nighttime Moisture Intensive – This is a must-buy Japanese cosmetic. It helps your skin rejuvenate as you rest. It reduces signs of aging and deeply moisturizes your skin. Check it out here!

Also Read:

  1. Want to get rid of grey hair with a natural finish? Check out these Japanese shampoos for grey hair now!

Written by Ava Sato

Hiya! I'm the main author of Japan Truly. I love everything Japan and love testing out Japanese products, be it skincare and makeup or gadgets! You'll find reviews of some of the best selling Japanese products (tried and tested) right here!

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