Your skincare regimen is incomplete without an effective serum. Check out these best Japanese serum from top Japanese skincare brands and choose the one that’s perfect for your skin type and concern!
- Related: Japanese Beauty Secrets
Serums deposit powerful, nourishing ingredients directly into your skin. Since it’s made up of smaller molecules, water-based serum with high concentration of active ingredients can penetrate deep into your skin and target specific skin concerns like fine lines or wrinkles.
Best Japanese Serum: Quick Summary
(View the product on Amazon by clicking the product name)
|Best Japanese Serum||Best For|
|Hada Labo Rohto Goku-jun New Hyaluronic Serum||Best Japanese Serum For Dry Skin|
|Shiseido HAKU Melano-Focus Whitening Beauty Serum||Best Japanese Serum For Dark Spots|
|Haba White Lady Vitamin C Serum||Best Anti-aging Japanese Serum|
|Pola Wrinkle Shot Medical Serum||Top Japanese Serum For Mature Skin|
|Albion Japan, Eclafutur Skincare Serum||Best Japanese Serum For Damaged Skin|
|Curel JAPAN Kao \Curel Face Care Serum||Best Japanese Serum For Oily Skin|
|OBAGI PROFESSIONAL-C SERUM 20%||Best Japanese Serum for Oily Skin|
|Japanese UNO Skin Serum Water For Men||Best Japanese Serum For Men|
|SK-II Genoptics Spot Essence||Best Japanese Serum For Dark Spots|
|Kikumasamune Sake Rich Moisture Lotion Toner||Best Japanese Serum For Dry Skin|
Check out the best Japanese serums below to take care of any skin concern you have.
When to use a serum?
Apply your choice of water-based serum after you cleanse your face but before you apply the moisturizer. If you use a toner, apply the serum after you’ve applied the toner. Once you’ve applied the serum then apply the moisturizer. Check out these amazing Japanese moisturizers for different skin types to go along with your serum!
If you’re using an oil-based serum, apply your serum on top of your moisturizer as oil-based serums have bigger molecules and its job is to keep whatever you put underneath moist through the day.
Top Japanese Serum
#1 — Hada Labo Rohto Goku-jun New Hyaluronic Serum
Best Japanese Serum For Dry Skin
This Japanese beauty serum is one of the best in the market and the Hada Labo is a popular skincare brand loved by many in Japan! This particular serum is rich in Hyaluronic acid which is known to intensely nourish your skin and provide deep hydration by boosting skin’s hydration level. After application, you’ll notice that your skin will look and feel smoother and luminous.
This serum is free of any fragrance, mineral oil, alcohol, and colorant.
- Contains a high concentration of Hyaluronic acid
- Provides intense hydration to the driest parts of your face and neck
- Skin appears smooth and glow-y after application
- No irritation
- Suitable for dry skin
Related: Here are skin nourishing Japanese body lotions for smooth, supple skin always!
#2 — Shiseido HAKU Melano Focus Whitening Beauty Serum
Best Japanese Serum For Dark Spots
Shiseido is one of the top Japanese beauty brands and for a good reason. Their skincare range is absolutely amazing and totally worth it! This Haku melano focus whitening beauty serum by Shiseido is another one of the best serum in Japan available on Amazon!
The serum is targeted to reduce pigmentation and brighten your complexion. It helps reduce dark spots and promote a more even complexion for clear, dewy skin.
- Serum targeted to reduce pigmentation
- Works by suppressing melanin production to target dark spots
- Promotes clear, dewy skin
Related: Use these hydrating Japanese face washes to lock in moisture!
#3 — Haba White Lady Vitamin C Serum
Best Japanese Anti-aging Serum
The Haba White Lady Vitamin C Serum is targeted to reduce the signs of aging. It contains bamboo water and Hyaluronate that locks in moisture in your skin. The Vitamin C content in the serum reduces the appearance of wrinkles and fine lines and work towards making your skin appear healthier and younger.
The serum is free of irritants like parabens, mineral oils, colorings, petrochemical surfactants. The ingredients present in the serum doesn’t not irritate the skin. But rather make your skin look and feel smooth and bright.
- Contains bamboo water
- Contains moisturising ingredients
- Contains Hyaluronate
- Contains 6% Vitamin C
- Intensely hydrates the skin
- Reduces the appearance anti-aging signs
- Non-irritating formula
- No mineral oils present
Related: Have you tried the double cleansing method? Here are the top Japanese cleansing oils you’ll love!
#4 — Pola Wrinkle Shot Medical Serum
Top Japanese Serum For Mature Skin
Pola wrinkle shot medical serum has won several best beauty awards from top beauty magazines, women’s magazines and @cosme in Japan. This is one of the first clinically formulated serum that works as an anti-aging solution in Japan! The serum visibly reduces fine lines and wrinkles in just 4-12 weeks of use.
The serum is formulated with NEI-L1 – this ingredient was formulated by the company after 15 years of research on reducing signs of aging. The clinically-tested anti-aging serum is fragrance-free and colorant-free.
- Clinically-formulated serum containing NEI-L1
- Visibly reduces signs of aging with 4-12 weeks of use
- Recommended for mature skin
Related: Keep the sebum away with the best Japanese cleanser for oily skin!
#5 — Albion Japan, Eclafutur Skincare Serum
Best Japanese Serum For Damaged Skin
This serum repairs skin cells to their optimum condition – thanks to Albion’s proprietary ingredient Nanocesta BL that has effective cell-repairing properties. It intensely moisturizes your skin leaving it smooth and firm after application. Eclafutur serum prepares your skin for the rest of the skincare products to ensure that your skin is ready to absorb all the goodness of your moisturizer and other products.
- Contains a proprietary ingredient by Albion called Nanocesta BL
- Cell-repairing formula
- Moisturizes skin
- Prepares skin for other skincare products that follow for maximum absorption
Related: Keep your skin hydrated all day with the best Japanese Body Wash for Dry Skin
#6 — Kao Curel Japan Face Care Serum
Best Japanese Serum For Oily Skin
This Curel face serum uses Ceramide Care Technology and eucalyptus extract. These ingredients help the serum penetrate deep into the skin. The serum deeply hydrates your skin and boosts the moisture concentration in your skin.
It also works around the contour of your skin as it’s effective on areas with thinner skin as well. After application, your skin will become visibly softer and moisturized. It contains a moisturizing ingredient that is derived from plants and it’s milky gel texture spreads easily on the skin.
- Milky Gel Texture spreads evenly
- Uses Ceramide Care Technology
- Contains Eucalyptus extracts
- Contains moisturizing agent derived from plants
- Penetrates deep into the skin
- Skin appears supple
- Deeply moisturizes the skin
Related: Improve your overall skin and hair health with the best Japanese collagen supplement!
#7 — OBAGI PROFESSIONAL-C SERUM 20%
Top Japanese Serum for Oily Skin
This serum contains the purest form of Vitamin C – L-ascarbic acid. It’s known to strengthen your skin defenses against anti-oxidants and fights oxidative stressors. It also has anti-aging properties that help your skin look younger, and brighter.
After regular use, your skin will appear brighter with improved skin texture. Your skin will visibly look and feel smoother. Since it has anti aging properties it also reduces the appearance of fine lines and wrinkles.
- Contains L-ascarbic acid, purest form of Vitamin C
- Strengthens skin anti-oxidant defenses
- Fights against oxidative stressors
- Has anti-aging properties
- Reduces fine line and wrinkles in 2-3 weeks of use
- Skin looks visibly smooth and clear after consistent use
Related: Improve your skin texture with the best Japanese collagen products. Check it out!
#8 — Japanese UNO Skin Serum Water For Men
Best Japanese Serum For Men
This Japanese UNO serum water is especially designed for men’s skin texture. It contains Hyaluronic acid known to hydrate the skin. The serum also helps lock in moisture and helps shrink pores. The serum nourishes the skin and reduces the roughness.
The serum is formulated with water from the foot of Mt Fuji. The serum claims to make your skin more clear by shrinking the pores and also brighten your skin.
- Best serum in Japan for men
- Contains Hyaluronic Acid
- Formulated using water from the foot of Mt Fuji
- Moisturizes and hydrates the skin
- Reduces roughness and nourishes the skin
- Helps in shrinking pores for a clear-looking skin
Related: Lighten your skin tone with the best Japanese whitening products. Check it out!
#9 — SK-II Genoptics Spot Essence
Best Japanese Serum For Dark Spots
What I absolutely love about this serum from Japan is the sleek packaging. And when it comes to the product it definitely won’t disappoint you either! The hydration levels on this Japanese serum is great! It’s formulated with Nicotinic acid amide W, D-pantothenyl alcohol.
Because of the alcohol content, it’s not the best solution for dry skin but works great for other skin types. It prevents spots and makes your skin real smooth. It’s easy to apply and spreads well too. The serum gets absorbed into the skin very well and pretty quickly!
Check out this best serum in Japan below!
- Sleek packaging
- Hydrates skin very well
- Prevents Spots
- Formulated with Nicotinic acid amide W, D-pantothenyl alcohol
- Gets absorbed into the skin easily
#10 — Kikumasamune Sake Rich Moisture Lotion Toner
Best Japanese Serum For Dry Skin
This best serum in Japan hydrates and smoothens the skin. The serum is also rich and alcohol-free so it’s good for dry skin. However, the formula is slightly acidic to protect the skin barrier. This best Japanese serum is suitable for most skin types.
- Hydrates the skin
- The formula is rich
- Slightly acidic for skin barrier protection
Which is the best Japanese serum?
I found the Pola wrinkle shot medical serum to be the best Japanese serum of the lot, after having reviewed over 15 serums in Japan. And here’s why:
Pola wrinkle shot medical serum is a clinically-formulated serum that contains the company’s proprietary ingredient called NEI-L1 that was a result of 15 years of research in anti-aging solutions. The serum from Japan helps reduce signs of aging with consistent use of at least 2-3 weeks. It is free of artificial colors and fragrances. It is especially recommended for mature skin.
How to apply Japanese serum?
Before you apply a serum you first have to cleanse your face. Use your regular cleanser or face wash to get rid of impurities on your face. To apply the serum, put a drop of the serum in each section of your face, that is, cheeks, forehead, chin, and nose, and rub it in.
After you’ve applied the serum, tap your skin in small circular motions for 30-60 seconds. After this, wait for about 60 seconds before you apply your moisturizer. The moisturizer will lock in the serum and its nourishing properties.
But if you’re using a thicker serum then drop a few drops of the dense serum on your palm and rub it in between your palms to warm it up. Then with gentle pressing motion rub your cheeks, forehead, nose, and chin area.
Make sure that you don’t put too much serum as all the extra serum that skin can’t absorb will simply stay on the top layer of your skin and eventually clog your pores leading to breakouts.
Hiya! I’m the main author of Japan Truly. I love everything Japan and love testing out Japanese products, be it skincare and makeup or gadgets! You’ll find reviews of some of the best selling Japanese products (tried and tested) right here!