9 Best Japanese Serum 2022

best japanese serum

Your skincare regimen is incomplete without an effective serum. Check out these best Japanese serum from top Japanese skincare brands and choose the one that’s perfect for your skin type and concern! 

Best Japanese Serum: Quick Summary

(View the product on Amazon by clicking the product name)

Best Japanese SerumBest For
Hada Labo Rohto Goku-jun New Hyaluronic SerumBest Japanese Serum For Dry Skin
Shiseido HAKU Melano-Focus Whitening Beauty SerumBest Japanese Serum For Dark Spots 
Haba White Lady Vitamin C SerumBest Anti-aging Japanese Serum 
Pola Wrinkle Shot Medical SerumTop Japanese Serum For Mature Skin
Albion Japan, Eclafutur Skincare SerumBest Japanese Serum For Damaged Skin
Curel JAPAN Kao \Curel Face Care Serum Best Japanese Serum For Oily Skin 
OBAGI PROFESSIONAL-C SERUM 20%Best Japanese Serum for Oily Skin
Japanese UNO Skin Serum Water For MenBest Japanese Serum For Men
SK-II Genoptics Spot EssenceBest Japanese Serum For Dark Spots
Kikumasamune Sake Rich Moisture Lotion TonerBest Japanese Serum For Dry Skin

Serums deposit powerful, nourishing ingredients directly into your skin. Since it’s made up of smaller molecules, water-based serum with high concentration of active ingredients can penetrate deep into your skin and target specific skin concerns like fine lines or wrinkles. 

Check out the best Japanese serums below to take care of any skin concern you have. 

Top Japanese Serum

Hada Labo Rohto Goku-jun New Hyaluronic Serum

Best Japanese Serum For Dry Skin

This Japanese beauty serum is one of the best in the market and the Hada Labo is a popular skincare brand loved by many in Japan!

japanese niacinamide serum

This particular serum is rich in Hyaluronic acid which is known to intensely nourish your skin and provide deep hydration by boosting skin’s hydration level. After application, you’ll notice that your skin will look and feel smoother and luminous. 

This serum is free of any fragrance, mineral oil, alcohol, and colorant. 

Key Features:

  • Contains a high concentration of Hyaluronic acid
  • Provides intense hydration to the driest parts of your face and neck
  • Skin appears smooth and glow-y after application 
  • No irritation
  • Non-comedogenic
  • Suitable for dry skin


  • Doesn’t clog pores
  • Heals skin quickly
  • No toxic ingredients 
  • Affordable


  • Not suitable for oily skin types

Shiseido HAKU Melano Focus Whitening Beauty Serum

Best Japanese Serum For Dark Spots 

Shiseido is one of the top Japanese beauty brands and for a good reason. Their skincare range is absolutely amazing and totally worth it! This Haku melano focus whitening beauty serum by Shiseido is another one of the best serum in Japan available on Amazon! 

The serum is targeted to reduce pigmentation and brighten your complexion. It helps reduce dark spots and promote a more even complexion for clear, dewy skin. 

I have personally used this serum for testing purposes and my skin really brightened in about 2 weeks of time. I was impressed that it doesn’t even contain any toxic ingredients. It’s one of the top serums in Japan.

best vitamin c serum japan

Key Features:

  • Serum targeted to reduce pigmentation 
  • Works by suppressing melanin production to target dark spots
  • Promotes clear, dewy skin 


  • Promotes skin brightening
  • Visible changes in less time
  • No toxic ingredients 


  • No value for money

Related: Best Japanese face washes

Haba White Lady Vitamin C Serum

Best Japanese Anti-aging Serum 

The Haba White Lady Vitamin C Serum is targeted to reduce the signs of aging. It contains bamboo water and Hyaluronate that locks in moisture in your skin.

The Vitamin C content in the serum reduces the appearance of wrinkles and fine lines and work towards making your skin appear healthier and younger. It’s easily the best vitamin C serum in Japan.

The serum is free of irritants like parabens, mineral oils, colorings, petrochemical surfactants. The ingredients present in the serum doesn’t not irritate the skin. But rather make your skin look and feel smooth and bright.

best japanese retinol serum

Key Features

  • Contains bamboo water 
  • Contains moisturising ingredients
  • Contains Hyaluronate
  • Contains 6% Vitamin C
  • Intensely hydrates the skin 
  • Reduces the appearance anti-aging signs
  • Non-irritating formula
  • Paraben-free
  • Colorant-free
  • Fragrance-free
  • No mineral oils present


  • Doesn’t lead to dryness
  • Suits sensitive skin
  • No toxic ingredients 


  • Small quantity

Related: Have you tried the double cleansing method? Here are the top Japanese cleansing oils you’ll love!

Pola Wrinkle Shot Medical Serum

Top Japanese Serum For Mature Skin

Pola wrinkle shot medical serum has won several best beauty awards from top beauty magazines, women’s magazines and @cosme in Japan. This is one of the first clinically formulated serum that works as an anti-aging solution in Japan!

This serum has visibly reduced my fine lines and wrinkles in just 4-12 weeks of use. It’s the best retinol Japanese serum.

The serum is formulated with NEI-L1 – this ingredient was formulated by the company after 15 years of research on reducing signs of aging. The clinically-tested anti-aging serum is fragrance-free and colorant-free.

japan serum

Key Features:

  • Clinically-formulated serum containing NEI-L1 
  • Visibly reduces signs of aging with 4-12 weeks of use
  • Fragrance-free
  • Colorant-free
  • Allergy-tested 
  • Recommended for mature skin


  • Promotes skin brightening
  • Visible changes in less time
  • No toxic ingredients 


  • No value for money

Related: Best Japanese cleanser for oily skin

Albion Japan, Eclafutur Skincare Serum

Best Japanese Serum For Damaged Skin

This serum repairs skin cells to their optimum condition – thanks to Albion’s proprietary ingredient Nanocesta BL that has effective cell-repairing properties. This serum healed my skin in just about 10 days and made it glow. I’d really like to call this as one of the best serums in Japan.

It intensely moisturizes your skin leaving it smooth and firm after application. Eclafutur serum prepares your skin for the rest of the skincare products to ensure that your skin is ready to absorb all the goodness of your moisturizer and other products.

serum in japan

Key Features:

  • Contains a proprietary ingredient by Albion called Nanocesta BL
  • Cell-repairing formula 
  • Moisturizes skin 
  • Prepares skin for other skincare products that follow for maximum absorption 


  • Good for ageing and damaged skin 
  • Deep penetration in skin
  • Great packaging 


  • No value for money

Kao Curel Japan Face Care Serum 

Best Japanese Serum For Oily Skin 

This Curel face serum uses Ceramide Care Technology and eucalyptus extract. These ingredients help the serum penetrate deep into the skin. The serum deeply hydrates your skin and boosts the moisture concentration in your skin. 

It also works around the contour of your skin as it’s effective on areas with thinner skin as well. After application, your skin will become visibly softer and moisturized. I loved using this serum as it’s non-sticky and keeps my skin hydrated for long hours.

It contains a moisturizing ingredient that is derived from plants and it’s milky gel texture spreads easily on the skin. It’s the best Japanese retinol serum as it has antiaging properties.

vitamin c serum japan

Key Features:

  • Milky Gel Texture spreads evenly
  • Uses Ceramide Care Technology 
  • Contains Eucalyptus extracts
  • Contains moisturizing agent derived from plants
  • Penetrates deep into the skin 
  • Skin appears supple 
  • Deeply moisturizes the skin 


  • Ideal for oily skin 
  • Great consistency 
  • Long lasting effect


  • Small quantity

Related:Best Japanese collagen supplement!


Top Japanese Serum for Oily Skin

This serum contains the purest form of Vitamin C – L-ascarbic acid. It’s known to strengthen your skin defenses against anti-oxidants and fights oxidative stressors. It also has anti-aging properties that help your skin look younger, and brighter. Definitely, the best vitamin C Japanese serum.

After regular use, your skin will appear brighter with improved skin texture. Your skin will visibly look and feel smoother. Since it has anti aging properties it also reduces the appearance of fine lines and wrinkles. 

japan vitamin c serum

Key Features:

  • Contains L-ascarbic acid, purest form of Vitamin C
  • Strengthens skin anti-oxidant defenses
  • Fights against oxidative stressors
  • Has anti-aging properties
  • Reduces fine line and wrinkles in 2-3 weeks of use
  • Skin looks visibly smooth and clear after consistent use 


  • Good for elderly crowd
  • Quick results
  • No toxic ingredients

Related: Best Japanese collagen products

SK-II Genoptics Spot Essence

Best Japanese Serum For Dark Spots

What I absolutely love about this serum from Japan is the sleek packaging. And when it comes to the product it definitely won’t disappoint you either! The hydration levels on this Japanese serum is great! It’s formulated with Nicotinic acid amide W, D-pantothenyl alcohol.

Because of the alcohol content, it’s not the best solution for dry skin but works great for other skin types. It prevents spots and makes your skin real smooth. It’s easy to apply and spreads well too. The serum gets absorbed into the skin very well and pretty quickly! 

Check out this best serum in Japan below!

vitamin c serum japan

Key Features: 

  • Sleek packaging
  • Hydrates skin very well 
  • Prevents Spots
  • Formulated with Nicotinic acid amide W, D-pantothenyl alcohol
  • Gets absorbed into the skin easily


  • Sleek packaging
  • Restores skin hydration
  • Long lasting effect


  • Contains alcohol

Kikumasamune Sake Rich Moisture Lotion Toner

Best Japanese Serum For Dry Skin

This best serum in Japan hydrates and smoothens the skin. The serum is also rich and alcohol-free so it’s good for dry skin. However, the formula is slightly acidic to protect the skin barrier. This best Japanese serum is suitable for most skin types.

My skin felt like heaven after using this Japanese serum as it’s so smooth on the skin. It’s formulated with fermented rice water which is great for the skin. I’d definitely recommend this  product to you.

best japanese serum

Key Features: 

  • Hydrates the skin 
  • The formula is rich
  • Alcohol-free
  • Slightly acidic for skin barrier protection


  • Ideal for all skin types
  • Great quantity 
  • No toxic ingredients 


  • Slightly acidic- not for acne prone skin

Which is the best Japanese serum?

We tested 20+ Japanese serum on the basis of it’s texture, ingredients as well as efficacy, and rated them on a scale of 1 to 5. We found Pola wrinkle shot medical serum to be the best.

Pola wrinkle shot medical serum is a clinically-formulated serum that contains the company’s proprietary ingredient called NEI-L1 that was a result of 15 years of research in anti-aging solutions. The serum from Japan helps reduce signs of aging with consistent use of at least 2-3 weeks. It is free of artificial colors and fragrances. It is especially recommended for mature skin.

How To Choose A Serum:

  • Skin type: The first thing you should consider when choosing a serum is knowing what your skin type is. If you choose a serum that doesn’t suit your skin type then it might lead to worse effects. Check the product label and see if it’s suitable for your skin type and only then consider buying the serum. 
  • Ingredients: Ingredients form the base of any serum, hence looking for the right ingredients is as important. Look for natural and plant based ingredients like vitamin C, hyaluronic acid, retinol, rosehip oil, etc. Don’t opt for anything that has ingredients that can harm your skin like alcohol, parabens, phthalates, mineral oil etc. 
  • Skin condition: If you have any skin condition like eczema, psoriasis, wrinkles etc, make sure that the serum benefits and heals the condition rather than worsening it. Also, consult your doctor before using any serum on your skin with condition. 
  • Reviews: Consider reading reviews of the products from the buyers before actually buying the product to know how the product actually is. 

How to apply Japanese serum?

how to apply serum

Before you apply a serum you first have to cleanse your face. Use your regular cleanser or face wash to get rid of impurities on your face. To apply the serum, put a drop of the serum in each section of your face, that is, cheeks, forehead, chin, and nose, and rub it in.

After you’ve applied the serum, tap your skin in small circular motions for 30-60 seconds. After this, wait for about 60 seconds before you apply your moisturizer. The moisturizer will lock in the serum and its nourishing properties. 

But if you’re using a thicker serum then drop a few drops of the dense serum on your palm and rub it in between your palms to warm it up. Then with gentle pressing motion rub your cheeks, forehead, nose, and chin area.

Make sure that you don’t put too much serum as all the extra serum that skin can’t absorb will simply stay on the top layer of your skin and eventually clog your pores leading to breakouts. 

When to use a face serum?

Use a face serum twice a day after using face wash and before moisturizer for best results. You can also apply SPF before applying face serum if you’re going outdoors.

Do you use serum or moisturizer first?

Use serum first that delivers your skin with essential ingredients and deeper level absorption of activated ingredients that benefit the skin. After serum, use a moisturizer that locks in moisture. 

Also Read:

  1. Best Japanese Sunscreens
best japanese moisturizer

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