Japanese Parenting App Has Demon Call Your Phone to Scold Misbehaving Kids
Parenting presents unique challenges, and cultural expressions often capture these trials. In Japan, children experiencing turbulent behavior are described as ma no nisai或 “devil two-year-olds.” This phrase highlights the struggles parents face, associating difficult behavior with more whimsical or mythical interpretations of childhood turmoil.
To support these fatigued parents, a creative solution has surfaced in the form of Oni kara Denwa, which translates to “Phone Call from a Demon.”
Developed by Tokyo-based Media Active, this innovative app allows parents to receive phone calls from a demon that reprimands their children for inappropriate actions. This service aims to facilitate discipline in a lighthearted manner, leveraging cultural references to make a memorable impact.
Recently, the app underwent a significant update featuring enhanced visual elements to complement the auditory experience. The new design aims to intensify the immersive atmosphere of receiving a call from a demon.

A collaboration with Japanese comedian Kintalo adds a unique touch, as she is known for her expressive facial gestures. Kintalo’s recordings include five distinct messages that parents can play to address specific misbehaviors.
Scenarios Covered:
- Kids ignoring parental instructions
- Children resisting bedtime
- Picky eaters who refuse to finish meals
- Sibling conflicts and arguments
- Broken promises or commitments
This method may prompt some debate regarding its effects on children. While it could be viewed as a clever approach to instilling discipline, others might consider it a form of psychological manipulation.
Within Japanese folklore, it has long been said that demons disapprove of children who misbehave. The legend suggests that even fearsome oni can be frightened away by something as simple as tossing beans at them, leading to varied interpretations of how intimidating these figures truly are.
The Kintalo character portrayed in the app, while visually striking, may elicit more amusement than actual fear, especially among children familiar with her comedic style.
The app is available for both Android and iOS platforms, making it accessible to a broad audience of parents looking for innovative solutions in their parenting toolkit.
Additionally, promotional materials, such as preview videos, present a lighthearted glimpse of the experience, showcasing a balance between discipline and entertainment.
As I explore the impact of these digital parenting tools, I find it essential to keep cultural narratives in mind. The intertwining of folklore with modern technology represents more than an engaging app; it signals a shift in how discipline may be approached in contemporary households.
While it may not be a universal solution for every family, the cultural relevance and creative delivery of discipline could resonate with many parents facing similar challenges.
Ultimately, use of Oni kara Denwa reflects an adaptation of traditional beliefs to modern parenting dilemmas. Although the frightening association of demons may raise questions, it also underscores the lengths parents are willing to go to navigate the complexities of raising children.
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