Are you wondering if Shiseido is the brand for you? Check the Shiseido review here. We have also listed a few of Shiseido’s best selling products review for you to choose what best suits you!
Shiseido is an established cosmetics company based in Japan and is considered as one of the oldest cosmetics companies in the world. They’re also the fourth biggest company to this date with product lines ranging from skin care to makeup products.
Shiseido is considered a world-renowned and luxury cosmetics brand because of the research and intricate details that go behind the cosmetic products that they produce. They’re lauded for being innovative with their cosmetic products.
On your next visit to Japan or the cosmetics store near you, you’ll have a new product line to watch out for and it’s a Japanese brand of cosmetics named Shiseido.
In this article, we will review Shiseido, a popular Japanese cosmetics brand that has been around longer than most of the known cosmetics household brands that we all know.
So, what are you waiting for? Let’s get started with the review of Shiseido!
Overview Of Shiseido
Shiseido is one of the oldest cosmetics companies in the world, but it actually started as a Western-style pharmaceutical company right in the heart of Ginza, Tokyo. From its inception in 1872, Founder Arinobu Fukuhara envisioned the company in the world of pharmacy but things took a different turn for the better.
In fact, Shiseido is one of the first to introduce toothpaste into Japan with its Fukuhara Sanitary Toothpaste back in 1988.
Shortly after that, Shiseido transitioned into cosmetics when it saw the untapped potential that it had in the Japanese market.
In 1916, Shiseido released a series of cosmetic products that became popular in Japan in only a short amount of time. A few to mention are Hantsubaki, argued as the very first fragrance perfume from Japan, and the Seven Colors Face Powder.
Shiseido went on to branch out to other specialties as well such as hairdressing and children’s clothing.
Shiseido is centered around five important key points that made them insanely marketable and famous, continued innovation and creativity, a unique blend of oriental values and western fashion, application of clinically proven and tested methods, customization of products to cater to more people, and a failsafe marketing distribution strategy.
To put things into perspective, decades ago, Japan was mainly known for efficient production lines and high-quality electronics like Sony and Canon. Shiseido paved the way for Japanese cosmetics to be known and recognized worldwide.
Today, Shiseido has established itself as the leading cosmetics brand and company not only in Japan but worldwide, especially in neighbouring countries of China, South Korea, Taiwan, and the Philippines. Shiseido also has a strong presence in Europe and Northern America.
Shiseido did receive some flak because of the brand tests on animals. However, according to Shiseido’s official website the brand doesn’t involve itself in animal testing since 2013.
But since Shiseido sells its products in China, a country where animal testing was mandatory until March 2021, many users weren’t sure where exactly Shiseido stands.
Shiseido does use natural ingredients along with a special concoction of ingredients that passed several tests in the laboratory to screen unwanted ingredients to get rid of impurities in the final product. They do this to completely remove or lessen the metals found in natural ingredients.
Quick Facts About Shiseido
- Founded in: 1872, Japan
- Headquarters Location: Ginza, Tokyo
- Price range: $$-$$$
- What’s special about Shiseido: One of the oldest cosmetics brands in the world. (4th largest cosmetics company).
- Best selling Shiseido Products: Eyelash Curler, Benefiance Wrinkle Smoothing Eye Cream, Benefiance Night Cream, Benefiance Cleansing Foam, and Ultimate Sun Protector Lotion SPF 50+ Sunscreen
- Trivia: Shiseido originally started as a privatized Western-style pharmacy 150 years ago.
Is Shiseido Legit?
The company in itself has not been a major anomaly whatsoever and the product reviews for its brand line have always been positive. Shiseido has always been a brand that develops new technologies and techniques to improve their products and bring the best for their customers.
In fact, a group of Japanese students even used Shiseido’s patented technology to develop a sustainable luxury hand cream to combat dryness due to excessive hand washing because of Covid 19.
However, according to some reviews in Sitejabber, there are a number of instances where there are logistical problems in the shipping of Shiseido products. But apart from that, the reviews of the products are generally positive.
This logistic issue may vary from the place of origin of the customer. Delivery time might take slower in harder-to-reach places.
Where To Buy Shiseido
Apart from going to cosmetic shops around Japan or Shiseido’s flagship stores, there are a lot of ways to conveniently buy Shiseido products without leaving the comfort of your home.
Amazon is the best place online to grab your Shiseido products with various discounts and free shipping promos that will save you a lot of money. Shiseido Amazon shop virtually has every product available with over 500+ products ready for order.
You can also opt to shop on Shiseido’s official site where you can get exclusive promos and discounts as well. All of Shiseido’s products are here as well but be sure to be quick because supplies run out fast.
If you want to see and feel the products, you can always opt to go to the nearest Shiseido flagship store near you. Shiseido has expanded globally and chances are, they have a boutique in your country.
Reviews Of Popular Shiseido Products
Ultimate Sun Protector Lotion SPF 50+ Sunscreen
If I had to choose a sunscreen that I’ll use forever, this would be our number one pick. Shiseido created a three-part innovative feature called WetForce technology, HeatForce technology, and SynchroShield.
WetForce technology helps create an extra shield barrier in your face against the sun. This helps people with dry skin because the product has a greasy feel when it is applied.
HeatForce technology senses heat and releases more essence when your face gets hotter which then turns into SynchroShield to protect your face more against the sun.
Since this product is a bit liquid-y, it’s not advisable to use if you have oily skin. The consistency of the sunscreen itself is a bit runny so you don’t have to apply too much.
Benefiance Wrinkle Smoothing Eye Cream
This eye cream will virtually lighten and erase your undereye circles and spots. It also helps the areas around your eyelids feel smoother.
I have personally used this product and it did help lighten my eye bags and it made my face look much more alive and energetic! I also use it to help correct my eye makeup shading.
The product is perfect if you have sensitive skin and it does help make your eyelids feel much more hydrated and fresh. It’s because of Shiseido’s active ingredient here called Aqua Peptide which helps prevent wrinkle formation. Another active ingredient is Squalane which aids in moisturizing the skin.
This one is definitely an essential in my makeup bag. According to Shiseido, their eyelash curler is the number one eyelash curler in the United States and the product surely speaks for itself.
This is definitely not just any eyelash curler because of how Shiseido made it. The edge-free design and the flexible silicone rubber pads make it impossible to pinch your skin while using this product.
I have been using this curler for months now and the results look so much more different than the cheaper curlers that I used in the past. I can definitely say that not all eyelash curlers are the same!
Creamy Cleansing Emulsion
The Creamy Cleansing Emulsion is a definite must-have as it removes any oils or makeup without drying your skin out.
This product is perfect for dry skin but it’s also okay for people with oily skin since the use of the product is to cleanse the face and remove oils or makeup.
One of the products ingredients used in its formulation is Glycerin. It helps the skin retain moisture and make your face feel smooth without clogging your pores.
Waso Beauty Sleeping Mask
This sleeping mask makes me feel like I have a very hydrated face without the worry of having clogged pores or a pimple breakout.
Shiseido uses a yuzu citrus, high in vitamins A, C, and E, in its formulation which helps keep skin moisturised and delays signs of aging. There’s also Ginseng extract that combats dryness.
This product is perfect for all skin types because it’s an aftercare product and it’s also Paraben free.
VisionAiry Gel Lipstick
This Shiseido lipstick is formulated with Triple-Gel technology. While the pigment of this lipstick is pretty rich, it feels absolutely light on your lips. It also gives a true color payoff as well which assures that you get the shade that you want.
The texture of this lipstick is very creamy but gave a matte finish. The lipstick will easily glide on because of its creamy texture and stays on for at least 5 hours.
Glycerin is also present in its formulation which helps moisturize the lips and prevent that dry feeling when you’re wearing lipstick.
Shiseido MicroLiner Ink
The beauty of Shiseido MicroLiner Ink eyeliner is that the liner is very thin but the black pigment really stands out.
Shiseido introduced the Thermo-Sensory Gel here which basically means that it reacts to the skin’s temperature and it transforms into a much better texture with the ink of the eyeliner.
There’s also a Film Former which prevents the formula from smudging or streaking and lasts longer. It gives a clean, matte finish.
Shiseido Review: Conclusion
If you want to invest in quality cosmetics, I totally suggest going for Shiseido products. I have been using Shiseido products for everyday use and it has been nothing but a great experience for me, especially the essentials that help my face feel better every day.
I hope that this review has been helpful in giving you an honest and thorough review of Shiseido, its history, how to buy its products, and some of its famous products in the market right now.