Best Japanese TV Brand which We Tried And Tested 2023 #1 TV Brand Revealed

top japanese tv brands

Here are the best Japanese TV brands. Check it out! 

As a Japanese-American who has been reviewing Japanese products and brands for over 10 years, I have a unique perspective on the best Japanese TV brands. I have seen the Japanese TV industry evolve over the years, and I have reviewed hundreds of different TV models.

In this article, I will share my insights on the best Japanese TV brands, based on my own research and experience. I will also discuss the key factors to consider when choosing a Japanese TV, such as picture quality, features, and price.

What is the most popular TV brand in Japan?

According to recent market research, the most popular TV brand in Japan is currently Sony. Sony has a long history of producing high-quality electronics, and their products are known for their reliability and durability.

Additionally, Sony is a Japanese company, which may give it an advantage in the Japanese market. Other popular TV brands in Japan include Panasonic, Sharp, and Toshiba, which are also known for producing high-quality electronics. Ultimately, the popularity of a particular TV brand in Japan can be influenced by a variety of factors, including brand reputation, product features, and marketing strategies.

While there have been smart television technologies with sleek designs from various manufacturers across the planet, Japan, like every other electronic appliance, has been at the forefront of introducing innovation in television too. 

From Sony to Panasonic, Sharp to Toshiba, Japanese television manufacturers have been facing heavy competition but somehow still manage to sustain their spot in the top 10 television leaders in the world. 

Their build, quality, performance and design have put them on the world map and in every household, office, restaurant, sports arena in and out of Japan. 

If you are looking for a new television set for your house or professional setup, you have come to the right place. 

Reviews of the Best Japanese TV Brands 

In this article we will be covering the best Japanese-made televisions, the top model in each brand and their price points. 

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Read on till the end to take your pick!

Japanese TV Brands: Quick Glance

Japanese TV brandsModelSpecial Features
SonySony X800H4k HDR processorAndroid  + Google AssistantDolby Vision
PanasonicPanasonic TH-55JZ2000Dynamic High ContrastFall Prevention StandOLED Display
ToshibaToshiba 50LF621U21Fire TV Compatible4K UHD SmartSuperior picture quality
SharpSharp LC-75N8000UHigh dynamic rangeBuilt-in Wi-FiAquamotion
HitachiHitachi 55RH1Smart Roku OSMobile App Support120 Backlight Frequency

Sony X800H

A company well-known across the world for its creative outlook, innovation and range of products, Sony was established in Japan in 1946. Sony has more than 110,000 employees on its payroll and generates a revenue of over 5.621 trillion Yen. 

Sony has a wide range of televisions to choose from – the basic 32” to the mega 103”. With ultra-sleek designs that complement any setting, LED backlighting technology and 4K ultra resolutions, Sony manufactures its televisions to the highest quality for the highest customer experience. 

In 2020, Sony made $25 billion selling TVs. Remember the Bravia series? Also known as the Best Resolution Audio Visual Integrated Architecture. Well, Sony was the pioneer of that. 

If you are looking to go for a Sony-made television, you can go for it eyes closed. However, we recommend the Sony X800H, with Alexa compatibility and Dolby Vision. With a list of cool features, this Smart LED TV adds color to your living room or office cabin. 


  • 4K Ultra HD
  • Dolby Vision
  • Android + Google Assistant Compatibility 
  • Triluminos Display
  • Ultra-slim


  • Can be on the expensive end if you are on a tight budget

Panasonic TH-55JZ2000

Established under the name Matsushita Electrical Industrial Co. Ltd, Panasonic was founded in 1918 in Osaka, Japan. In the list of top television manufacturers in the world, Panasonic definitely finds itself in the top 5. 

Along with televisions, they produce refrigerators, washing machines, kitchen appliances and other things that have innovation and state-of-the-art written all over them.

With the sole aim of improving their consumers’ lifestyle and providing ease throughout, Panasoinc is dedicated to build products that deliver the best living. 

In selling televisions, Panasonic makes a revenue of over $256 million per annum.

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Its TH-55JZ2000 is quite popular and in-demand. With a 4K enabled speaker, fall prevention stand, built-in double tuner and a list of sought-after features, the model is a hit amongst Panasonic and television lovers overall. 


  • Dynamic High Contrast
  • Fall Prevention Stand
  • OLED Display
  • 4K Built-in Double Tuner
  • 4K enabled speaker
  • Fall-prevention stand


  • Difficult to be compatible with gaming equipments
  • Pretty standard sound quality for this price point

Toshiba 50LF621U21

One of the oldest and we mean probably the oldest electronics brand of Japan, Toshiba was established in 1875. That’s right, it’s almost 150 years old. With a strong reputation in electronics for this long, Toshiba has manufactured some of the best tech-savvy and aesthetic televisions until now. 

Headquartered in Tokyo, Japan, Toshiba has over 12% market share in the field and produces high-quality products at affordable prices.

Moreover, their televisions are known to be sturdy and can withstand certain damages. With a vivid screen, LED backlighting and superior build, Toshiba-made televisions stand out from the clutter easily. 

The Toshiba 50LF621U21 in particular offers a host of features at a reasonable rate. With access to amazing platforms like Netflix and Prime, this product offers a 4K Ultra-HD display and a superior picture quality.

If you can spare a few extra bucks, you can upgrade to the Toshiba 50LF621U21 that provides a few additional features and a better image quality. 


  • Fire TV Compatible
  • 4K UHD Smart
  • Superior picture quality
  • Wi-Fi, HDMI and USB connectivity
  • Stunning colors


  • Sound quality may deteriorate if used for long hours

Sharp LC-75N8000U

Established in 1912, Sharp is one of the leading television brands in Japan.

With over 50,000 employees working all over the globe, Sharp generated a revenue of $16.5 billion a couple of years ago. Sharp pays special attention to its build and sleek design. It sells its televisions and smartphones under the brand name Aquos. 

The Sharp LC-75N8000U comes with an LED backlighting, built-in apps like Prime, YouTube, Netflix and more, and elevates console-type gaming with Dolby audio. 


  • Host of built-in apps like YouTube and Netflix
  • HDR Support
  • Aquos Display
  • App store and Web browser enabled
  • 4 HDMI ports, 3 USB ports and built-in Wi-Fi
  • High Dynamic Range Playback


  • Does not contain built-in Bluetooth

Hitachi 55RH1

Found in 1910 in Tokyo, Japan, Hitachi has a reputation that precedes itself. It is well-known to deliver high-quality products at a reasonable rate. Outside of televisions, they also manufacture microwaves, refrigerators, air conditioners and other electronic items. 

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With over 350,000 employees working for them, Hitachi made a revenue of 8.8 trillion Yen in the last year alone. When it comes to television, Hitachi can be on the expensive end but given the quality and durability, it all makes it worth it. 

Hitachi 55RH1 is one such model that comes with a Smart Roku OS, offers dedicated mobile application support and a backlight technology to enhance the setting it is placed in. 


  • 4K Perfect Ultra HD
  • Mobile App Support
  • Simple and Smart Roku OS
  • High Frequency Backlight
  • High Contrast and Vibrant Color


  • Lacks durability compared to other models

Japanese TV Brands: FAQs

Which TV brand is made in Japan? 

Some of the most renowned television brands hail from Japan. 

  • Hitachi
  • Sony
  • Panasonic
  • Sharp
  • Toshiba 
  • Sansui

Other popular brands might have setups in Japan but aren’t manufactured there and often mistaken for the same. For instance, Samsung and LG are from South Korea, but mistaken for a Japanese-made brand. 

Is Samsung better or LG? 

While both are South Korean companies and household brands, both offer different variants. While LG can help you get a lot of smart features like OLED display, and built-in apps at a reasonable price, Samsung can tend to be on the expensive end. However, the list of features Samsung provides and the long-lasting life it offers is absolutely worth the money spent. 

Are Panasonic TVs still made in Japan?

Panasonic TVs are no longer made in Japan. The company ceased domestic production in March 2023, citing high costs and low profit margins. Panasonic now outsources TV production to partners in China and other countries.

Panasonic was once a major player in the global TV market, but it has struggled to compete with lower-cost rivals from China and South Korea. The company has also faced challenges from the rise of streaming services and the decline of traditional cable TV.

Closing Thoughts

Japanese-made televisions offer a long life and great performance throughout. With Hitachi, Toshiba, Sharp, Sony and Panasonic being the top players and your top choices in Japanese technology, your chances of getting an exceptional product is always high. 

Now that you can zero in on your options, all you have to decide is to consider the best television covering your lifestyle, budget and expectations.

Also Read

Sony X800H

WE reviewed the top Japanese TV brands. Check it out!

Product SKU: 3012571928YHG0395721

Product Brand: SONY

Product Currency: USD

Product Price: 649.99

Price Valid Until: 2022

Product In-Stock: InStock

Editor's Rating:

Written by Ava Sato

Hiya! I'm the main author of Japan Truly. I love everything Japan and love testing out Japanese products, be it skincare and makeup or gadgets! You'll find reviews of some of the best selling Japanese products (tried and tested) right here!

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