Hoshino Resorts Inc. introduced a new brand named \u201cLucy\u201d on April 22, inspired by the renowned English explorer Isabella Lucy Bird, who lived from 1831 to 1904. This brand aims to serve as a foundation for mountain tourism experiences.<\/p>\n\n\n\n
The first Lucy hotel will be established in Gunma Prefecture, specifically at Hatomachi Pass in Katashina village. The opening is anticipated in September.<\/p>\n\n\n\n
This pass is recognized as one of the main gateways to Oze National Park.<\/p>\n\n\n\n
In addressing environmental concerns, the company\u2019s President, Yoshiharu Hoshino, assured that the new hotel\u2019s operation would not harm the ecosystem, stating that \u201cit does not have the capacity to do so.\u201d The company brings substantial experience in operating in ecologically sensitive areas, as seen in Iriomotejima Island and Taketomijima Island<\/a> in Okinawa Prefecture.<\/p>\n\n\n\n Hoshino committed to taking the necessary actions to protect the Oze region while managing the new establishment.<\/p>\n\n\n\n Expanding the Lucy brand is part of a broader vision that aims to encompass multiple mountain tourism locations. There are also plans for Tateyama in Toyama Prefecture.<\/p>\n\n\n\n The upcoming Lucy Ozehatomachi by Hoshino Resorts will feature 25 rooms. It is situated on the land of the previous Hatomachi Sanso mountain lodge, previously managed by Tokyo Power Technology.<\/p>\n\n\n\n The hotel aims to accommodate \u201centry-level climbers\u201d who might feel apprehensive about overnight stays in traditional mountain lodges. It will include amenities like private rooms, hot-water toilets, showers, and a 24-hour convenience store.<\/p>\n\n\n\n A caf\u00e9 and shop, named Hatomachi Base Cafe and Shop, is set to be built alongside the hotel. The caf\u00e9 and shop will open on August 1.<\/p>\n\n\n\n Hoshino highlighted Japan’s strength in cultural tourism while noting room for improvement in nature tourism. With 35 national parks across the country, he sees a significant opportunity for growth in this sector.<\/p>\n\n\n\n Additionally, Hoshino Resorts plans to unveil the 24th property in their “Kai” brand of hot spring inns in the Kusatsu Onsen resort area of Gunma Prefecture by spring 2026. This new 94-room establishment will offer a stunning view from a hillside overlooking Mount Kusatsu-Shirane.<\/p>\n\n\n\n Another development includes the operation of the former Tanigawadake Ropeway service on Mount Tanigawadake, which the company rebranded as Tanigawadake Joch in 2024. This effort to “rebrand the mountain” aligns with their objective to provide engaging mountain climbing experiences and diversify tourism initiatives.<\/p>\n\n\n\n Lea tambi\u00e9n:<\/p>\n\n\n\n The Sushiro of the Future to Open at the Osaka-Kansai Expo 2025<\/a><\/p>\n\n\n\n Osaka Art Town: Exploring the Cultural Hub of Japan\u2019s Creative Scene In 2025<\/a><\/p>\n\n\n\n The Floating Islands of Osaka Expo Is Now Accessible To All in Virtual Reality In 2025<\/a><\/p>\n\n\n\n Hoshino Resorts to Open Hotel in Oze Under New Lucy Brand Brand Launch Hoshino Resorts Inc. introduced a new brand named \u201cLucy\u201d on April 22, inspired by the renowned English explorer Isabella Lucy Bird, who lived from 1831 to 1904. This brand aims to serve as a foundation for mountain tourism experiences. The first Lucy […] More<\/a><\/p>\n","protected":false},"author":7,"featured_media":34120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4280],"tags":[4574],"reaction":[],"adace-sponsor":[],"class_list":["post-34114","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","tag-hoshino-resorts-to-open-hotel-in-oze-under-new-lucy-brand"],"featured_image_src":"https:\/\/japantruly.com\/wp-content\/uploads\/2025\/04\/Lucy-Ozehatomachi.jpg","author_info":{"display_name":"Rasmiya","author_link":"https:\/\/japantruly.com\/es\/author\/rasmiya\/"},"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/japantruly.com\/es\/wp-json\/wp\/v2\/posts\/34114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/japantruly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/japantruly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/japantruly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/japantruly.com\/es\/wp-json\/wp\/v2\/comments?post=34114"}],"version-history":[{"count":4,"href":"https:\/\/japantruly.com\/es\/wp-json\/wp\/v2\/posts\/34114\/revisions"}],"predecessor-version":[{"id":34119,"href":"https:\/\/japantruly.com\/es\/wp-json\/wp\/v2\/posts\/34114\/revisions\/34119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/japantruly.com\/es\/wp-json\/wp\/v2\/media\/34120"}],"wp:attachment":[{"href":"https:\/\/japantruly.com\/es\/wp-json\/wp\/v2\/media?parent=34114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/japantruly.com\/es\/wp-json\/wp\/v2\/categories?post=34114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/japantruly.com\/es\/wp-json\/wp\/v2\/tags?post=34114"},{"taxonomy":"reaction","embeddable":true,"href":"https:\/\/japantruly.com\/es\/wp-json\/wp\/v2\/reaction?post=34114"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/japantruly.com\/es\/wp-json\/wp\/v2\/adace-sponsor?post=34114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}